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Automotive 2.0 Blast Your Competition
63

Automotive20

Aug 11, 2014

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Technology

dealership chat strategy, automotive chat software, digital dealer conference, dealership marketing, automotive internet department, dealer chat software, activengage
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Automotive 2.0Blast Your Competition

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Automotive Enthusiast Dealer

Entrepreneur Manager Husband Salesman Surfer

Strategist Internet Marketer Google Certified

Music Lover Gadget Guy

My Cloud

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Q&A

/toddlearsmith#dd6

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Now What?

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Game Plan

X X X X X

O O O O

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Strategy –noun, plural -gies

A strategy is a plan of action designed to achieve a particular goal

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TacticsOne or more tasks implemented to achieve a

specific goal

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Marketing Tactics

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• Website

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NOTICE THE TREND YET?

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=Too Many Choices

(Shopping Paralysis)

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Stand Out From The Crowd

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In a recent R.L. Polk study, 85% of web shoppers to automotive sites felt that their interaction with the dealership website and the relationship that resulted from that interaction was the most significant factor in choosing which dealership they would purchase from.

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Website Tactics

1. Give Shoppers Direction 2. Make it Easy3. Build Trust4. Multiple Contact Points5. Make it Unique

5

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Search Engine Optimization

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Focus

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Search Tactics

1.Write Short Articles2.Mine Analytics3.Go Long Tail

3

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Pay Per Click

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PPCTacticsBEST PERFORMING ADS

1. USE NUMBERS 2. “OFFICIAL SITE” TAGLINE

2

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Website Statistics

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If It’s Free It’s For ME

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Google Conversion

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1.Exit Pages2.Bounce Rate3.Page Views4.Time Spent On Site5.Unique Visitors

Analytics5

Tactics

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Virtual Sales Team

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Click Path InformationLocation of ShopperReferring Website Previous ChatsKeywords

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WhisperTranslation

Detailed Web Analytics“Shop With Me” Technology

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Chat Tactics

1. Use Proactive Engagement2. Lead Your Shoppers3. Get Personally Involved4. Dedicate Time

4

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Email Marketing

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ARE YOU COMPELLED?

To Respond

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GET PERSONALIZED NOW

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4 Emai

lTa

ctics

1. Email Newsletter2. White Listed & Can-Spam Compliant3. Subject Line4. Engaging Content That Directs You

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Social Media

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Connect With People Just Like You

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Start Small

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Social Media Tactics

1.FaceBook – Build Network2.YouTube – Shoot Videos3.Twitter – Join Conversations

3

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Extra Tactics

1.Change Unsold Marketing to Pre-Owned After 30 Days

2.Put your Specials Page at the Top of your Inventory

3.Why Buy From You?

3

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Q&A

/toddlearsmith

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Todd L SmithPresidentActivEngage800-775-7358todd@activengage.comTwitter.com/toddlearsmith

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TheEnd

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THIS PRESENTATION IS AVAILABLE ONLINE

WWW.ACTIVENGAGE.COM/TODDSMITH