Page 1 AUTOMOTIVE NEWS MARKETING SUMMITMOBILE, VIRAL + ON-DEMANDPage 2 TECHNOLOGY ISGREATPage 3 BUT WHATSTORYARE YOU TELLING?Page 4 TARGETEDTRACKABLEDATA-DRIVENPage 5 BUTCONTENTIS STILL KINGPage 6 TIVO-PROOFSTREAMINGPage 7 Page 8 Page 9 Page 10 GREATCONTENTSMART USEOFTECHNOLOGYPage 11 36MMViewsin 6 WeeksPage 12 #1Most Viewed360 Video onYouTube+40%SocialConversation200MMViews GloballyPage 13 BMW FILMSPage 14 Page 15 THANK YOU