Audi vs BMW

Audi vs. BMWPersuasion Methods & Strategies

By: Katie Shuford

Where it all Began

Audi A4 Chess? No Thanks,

I’d rather be driving.

More Aggressive Billboard

Audi A4 Your Move,

BMW.

BMW’s Response

BMW M3Checkmate.

•Intensify/downplay model •Composition

Audi uses Social Media

Audi asked their Facebook friends what they should say on the next billboard

Audi’s Response

Audi R8Time to check your

luxury badge. It may have expired

BMW in Hong Kong

BWM 5-SeriesWho knew efficiency could be so beautiful.

Social Media

Audi Twitter:Bio: Audi of America. Luxury has

progressed - our team, @andywhitedc, @bradstertz, @

thepaulmeyers & Doug, will help show you where we're taking it.

•Transparent & Personal

@Audi

#SomeLikeItHot, others do not... So we offer the #Audi Q5 Prestige with heated & cooled cup holders. It's in the detail.

TwitPics

Starting 'em young

#SpoilerAlert: Only 50 #Audi R8 GT Spyder models are coming to the U.S. Can you say #WantAnR8?!

#WantAnR8

Social Media

BMW Twitter:No Bio Line

•Vague & Impersonal

@BMWGroupTwitPics

New Head of Design BMW Motorrad. Edgar Heinrich takes over #BMWGroup #BMW #Motorrad Design Studio

#BMWGroup most sustainable #DAX company. Number one in 2011 Sustainalytics #sustainability rating

•Humanizing brand•Bigger Picture

4,697,296

8,508,889

Engagement & “Likes”

WantAnR8

Design BMW X6

My Opinion

I’m persuaded to buy an Audi Top-of-the-line luxury More fun, based on social media