ASSOCIATIONS WORLD CONGRESS · Associations share successful projects as case studies and discuss how and why they undertook the project and what made it successful. You will then
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Meet up with over 400 International,
European and National association
professionals
Join in with 55 presentations from
world-class and award-winning speakers and
experts
Network and connect with the fastest growing
community of association
executives in the world
Experience the award-winning venue - Flanders Meeting & Convention Center
‘a room with a ZOO’
Learn new skills at one of the 5 practical
workshops
Share the event recordings with your
team, available on video after the event
so you don’t miss anything and your team benefi ts too
Discover how 15 associations
successfully manage game-changing
projects at the Success Story case study
session
Choose from 7 streams focusing on key areas of
importance
speakers and experts
Network and connect with the fastest growing
community of association
executives in the world
‘a room with a ZOO’anything and your team benefi ts too
Discover how 15 associations
successfully manage game-changing
projects at the Success Story case study
session
HOST SPONSORS: ORGANISED BY:
ASSOCIATIONS WORLDCONGRESS12 - 14 MARCH 2018 | ANTWERP, BELGIUMIncorporating: The 7th in the series International & European Association AwardsThe 20th Association Leaders’ Forum
24th in the series
a room with a ZOO
NEWfor 2018
Association MindsConversation Hubs
V E N U EAW
ARD WINNIN
GWinner
S
P E A K E RS
AWAR
D WINNINGWinners
One Day and Two Day Congress Passes Available
Register by 31 January 2018 for Early Booker Rates
Association Leaders’ ForumDesigned exclusively for association leaders, this meeting will focus on key leadership challenges, and explore new approaches to leading and driving change.
Societies of Association Executives MeetingBy invitation only, the inaugural meeting of executive directors meet to discuss specific issues and challenges facing associations in 2018
Medical Associations MeetingAn opportunity for leaders of medical associations to come together and discuss the unique challenges their organisations face in a friendly, confidential and collegiate atmosphere
Governance & Critical ManagementThe way in which a membership association is governed and run on a day-to-day basis is crucial to its prospects for success and, sometimes, survival. This stream will tackle ‘nuts and bolts’ issues relevant to association governanceo this.
Breakfast BrainsAn informal discussion over breakfast, facilitated by an expert. Grab a coffee and a croissant and discuss some of your challenges and potential solutions with your peers, making full use of your time.
Events Technology ApplicationGiven the pace of technological change, keeping up with new developments and applications can be difficult. Join us for a broad roundup of the latest events technology and how it can be applied to improve the experience for your members.
Conversation Hubs These hubs focus on specific topics to harness the knowledge and expertise of your peers. An excellent opportunity to share.
Event Development and ManagementA key fixture in the calendar of associations, events provide an opportunity to bring members together to share ideas and discuss common challenges. Hear how to make the most of this opportunity to impress your members and establish your USP.
Association Success Stories Associations share successful projects as case studies and discuss how and why they undertook the project and what made it successful.
You will then have a chance to discuss your questions with the projects leaders.
Membership EngagementUltimately, the vitality of any membership organization is dependent on the relationship that it has built with its member base. This stream will navigate some core issues relating to member recruitment, engagement and retention.
Workshops Practical sessions from experts in how to carryout tasks related to growing your organisation. Topics could include social media, sales’ skills, volunteers, strategic planning or member data.
Communications & LobbyingEffective communication is essential for any association - communication with its members, communication with legislators/regulators and, increasingly, communication with the general public. Explore new ideas for achieving this with our series of thought-provoking presentations.
Association Minds TogetherThis is an opportunity to spend time working with other experienced association executives. Discover how they work, hear their expertise, glean insights for your own association. Work on a project you would never normally have the opportunity to work on.
Revenue DevelopmentEnsure a consistent and growing revenue for the organisation is one of the key challenges facing association leaders. Gain insight into how other associations have achieved revenue diversification and year-on-year increases with this stream of stimulating sessions.
Expert BriefingsExperts provide information to a small group at a round-table session.
They can consist of ‘how to...’ and ‘best practice...’ across topics including technology, video, events, marketing, communications, digital publishing, social media, websites, operations, logistics, education & eLearning, recruitment & retention.
KEY FEATURES OF THE EDUCATIONAL PROGRAMMEPRE-CONGRESS DAY: 12 March
MAIN CONGRESS STREAMS: 13 & 14 March
ADDITIONAL LEARNING OPPORTUNITIES
Christine GouillardHead of Congress Accounts & Scientifi c Programmes Department, Congress & Meetings DivisionEuropean Society of Cardiology (ESC)
Jerry AvisChief Executive Offi cerInstitute of Brewing & Distilling
Nik ClaesenManaging DirectorEuropean Association of Research Managers and Administrators
Jean-Luc EiseleCEOWorld Heart Federation
Greg TraczChief Development Offi cerInternational Hydropower Association
Holger OmlorHead of EventsEuropean Association for International Education
Dimitri HuygenManaging DirectorESSMA
John HooperChief ExecutiveChartered Association of Building Engineers
Dominic LyleDirector GeneralEuropean Association of Communications Agencies
Enrico VinkManaging DirectorInternational Federation of Consulting Engineers (FIDIC)
World-class association speakers participating in the Congress:
See more at www.associationsworldcongress.com
Liz DerowAssociate Executive DirectorEuropean Association of Neurosurgical Societies
Alex InchbaldFounding PartnerThe Creative Leadership
Judith LiddellSecretary GeneralThe European Federation of Associations of Dietitians
Christopher CombemaleCo-ChairmanFederation of European Direct and Interactive Marketing
Helen GregsonChief Executive Offi cerEuropean Society of Endocrinology (ESE)
Jesse van SasSecretary GeneralFIDI
Speakers
Rosa Garriga MoraEvent ArchitectKenes Group
Roy GluckmanDiversity & Inclusions SpecialistCohesion Collective
Tonnis van DamDirectorCompare 2 Compete
Sabrina NielebockEvents CoordinatorEuropean Association for International Education
Anthony WilkinsonCOO & Director of OperationsResearch Quality Association
Alexis Van MaerckeSecretary GeneralThe Association of European Producers of Steel for Packaging
Rodney CoxEvents DirectorInternational Gas Union
Michael CollinsManaging ConsultantDatabase Marketing Counsel
Katherine Eden HaigCEOCommonwealth Lawyers’ Association
Adeline FarrellySecretary GeneralEuropean Container Glass Federation
Monica FontanaExecutive ManagerEuropean Renal Association - European Dialysis and Treatment Association
Nina GabatanManager, Membership and Business DevelopmentWorld Steel Association
Jill van der Aa-ShandManaging EditorInternational Body Psychotherapy Journal andFormer Secretary GeneralEuropean Association for Body Psychotherapy
Maria Alejandra Caporale MadiDirectorWorld Economics Association and Professor Emeritus, Institute of Economics, State University of Campinas
Even more world-class speakers:
See more at www.associationsworldcongress.com
Speakers
DAY TWO: 13 March08:15 Breakfast Brains: Make the most of your time with an informal discussion over breakfast, facilitated by an expert. Discuss some of your challenges
and potential solutions with your peers, networking over a drink and a bite to eat.Example of topics include: emerging technologies; membership: recruitment & retention; and engaging remote audiences
08:15 Registration and Refreshments - an opportunity to meet other attendees
09:00 Welcome: Damian Hutt Executive Director Association of Association Executives
09:25 � Keynote: The Legacy Diamond: How associations can transform their fortunes for good by Alex Inchbald Founding Partner Creative LeadershipIntroducing a ground-breaking new model to help association executives, their teams and organizations to transform themselves from the inside out and leave a legacy for good.
09:50 � Keynote: Equality, Diversity & Inclusion - a millenials perspective by Roy GluckmanThe Millennial Consultant provides fresh and honest insights into his work in EDI and the challenges that he has seen organisations and individual’s hold in relation thereto. Conference, after conference, presentation after presentation we hear about the “millennials” – now, we get a chance to hear from one. A white male millennial talking on EDI!
10:15 Morning Refreshments & Networking
Stream A: Governance
Stream B: Events Technology Application
Stream C: Membership Engagement
Workshops
10:45 � Which way is north? How to build a collective vision and mission that works for everyone
Adeline Farrelly Secretary General European Container Glass Federation � Case Study: Managing a change in governance structure
Dimitri Huygen Managing Director European Stadium & Safety Management Association
� Top technological innovations for conferences
Rosa Garriga Mora Lecturer, Event Management University of Barcelona and Meeting Architect, Kenes Group � Social media technology and innovation for events
Miguel Neves Founder Social Media Chefs
� Case study: Reflections on the adoption of a new membership model
Werner Bill Executive Director European Respiratory Society � Case study: Involving and engaging with your membership through international collaboration
Laura Fernandez Diaz Members and Partners Development Manager Union for International Cancer Control
� Cultivating ownership to activate hypergrowth
Gene Hammett Director Core Elevation � Achieving ‘sustainability’ for events
12:30 Lunch & Networking
13:30 � Managing and growing an organization with a small team and limited resources
Jill van der Aa-Shand Managing Editor International Body Psychotherapy Journal and Former Secretary General European Association for Body Psychotherapy � Working with membership volunteers to achieve association goals
Judith Liddell Secretary General The European Federation of the Associations of Dietitians
� Data-driven decision making: How movement analytics can help optimize exhibition success
Cemsit Yelgin Founder Waytation � Innovative solutions to dealing with evolving security threats to your events, as they develop
Martin Linfield Head of Event Insurance, Global Media, Entertainment and Events Hiscox UK
� Case Study: Membership will kill the association! Exploring diversified memberships
Dimitri Huygen Managing Director European Stadium & Safety Management Association � Providing value for money to your membership: How to turn your members into ‘association addicts’
Jesse van Sas Secretary General FIDI
� Benchmarking your members and their organizations
Tonnis van Dam Director Compare 2 Compete � Digital content and engagement strategies for the full event lifecycle
Miguel Neves Founder Social Media Chefs
14:50 Refreshments & Networking
15:30 � Keynote: Millennials: What you don’t know is tanking your association. As ‘baby boomers’ retire, it is the ‘millennials’ who will occupy the lower and middle rungs of the workforce therefore it’s vital associations understands what attracts them.
Amanda Hammett Director Core Elevation
16:15 Association Success Stories Session: A selection of 15 associations explore successful projects and explain how and why they undertook the project and what made it successful. Followed by the opportunity to discuss ideas around the table with the project leaders and your peers. You choose 2 Success Stories to explore during the session.
17:15 Globalising and Localising for Your Association: This information-sharing session from various countries and regions, will focus on a range of issues, including: the climate for membership growth; cultural and language issues; setting up regional offices; and holding events. This session also explores the cultural landscape of destinations and how to ensure effective dealings with local partners, stakeholders and clients
17:45 Chairman’s closing remarks
19:00 Drinks Reception, Congress Dinner & Awards Ceremony: A social event celebrating the achievements of International and European associations from around the world. Held in the Art Nouveau Room at the Grand Cafe Horta.
DAY ONE: 12 March12:00 Association Leaders’ Forum - Designed exclusively for association leaders, this meeting will focus on key leadership challenges, exploring
innovative approaches to driving change and delivering growth
12:30 Medical Associations Meeting - An opportunity for leaders of medical associations to come together and discuss the unique challenges their organizations face in a friendly, confidential and collegiate atmosphere
14:30 Societies of Association Executives Meeting - a closed meeting by invitation only
17:30 Registration at Flanders Meeting & Convention Center
18:00 Welcome Reception at the Flanders Meeting & Convention Center - socialise and network with speakers, delegates and business partners
19:30 Hosted Dinners - a special opportunity for VIP guests to dine in one of the amazing wildlife venues at the Zoo
Find out more ....
DAY THREE: 14 March08:15 Breakfast Brains: Make the most of your time with an informal discussion over breakfast, facilitated by an expert. Discuss some of your challenges and potential
solutions with your peers, networking over a drink and a bite to eat.Example of topics include: emerging technologies; membership: recruitment & retention; and engaging remote audiences
08.15 Registration & coffee
09.00 Welcome: Damian Hutt Executive Director Association of Association Executives
09.25 � Keynote: Associations vs. media: Who’s winning the battle? Greg Tracz Chief Development Officer International Hydropower AssociationDevelopments in technology and changing customer habits for the consumption of information have forced media companies to evolve their business models and diversify revenue streams. Should the association response be to ‘compete to survive’ or ‘adapt and thrive’
10.00 � Expert Briefings: Round tables led by Experts in a wide range of areas such as: Why start benchmarking; associations as broadcasters; using technology for events; how to reach new and remote audiences; member engagement
10.45 Morning Refreshments & Networking
Stream D: Revenue Development
Stream E: Event Development & Management
Stream F: Communications and Lobbying
Stream G: Effective Relationship Management & CRM
Workshops
11.30 � Identifying suitable additional revenue streams
Dominic Lyle Managing Director European Association of Communications Agencies � Harnessing association affinity programmes to provide value
Simon Colboc Member of Consultative Committee
� Ensuring your events support broader association objectives and provide a meaningful revenue stream
Rodney Cox Events Director International Gas Union � Building an innovative, balanced and informative event programme
Katherine Eden Haig CEO & Secretary General Commonwealth Lawyers Association
� Brand identity: Cutting your coat according to your cloth
Jerry Avis Chief Executive Officer Institute of Brewing & Distilling (IBD) � GDPR: Seizing the global data-driven opportunity
Chris Combemale Co-Chair Federation of European Direct and Interactive Marketing
� A Blueprint for CRM
Michael Collins Managing Consultant Database Marketing Counsel � Case Study: Producing a cost-effective annual report card for members
Nina Gabatan Manager Membership and Business Development, World Steel Association
� Recruiting and retaining millennials at your association
Amanda Hammett Director Core Elevation
13.15 Lunch & Networking
14:15 � Why Asian societies continue to under-deliver value to their members and are, therefore, leaving the market open for Western societies
Marcel Ewals Regional Director, Asia Million Dollar Round Table and Director for Strategic Development, Asia Pacific MCI � Examining the pitfalls and dangers of expanding your association footprint into Africa and the Middle East
Kevan Jones Executive Director South African Communications Industries Association
� Developing events in new markets through partnerships
Iain Bitran Executive Director The International Society for Professional Innovation Management � How strategic partnerships can help increase the impact of events
Greg Tracz Chief Development Officer International Hydropower Association
� Demonstrating ‘thought leadership’ and gaining visibility (and influence) for the association
Alexis Van Maercke Secretary General Association of European Producers of Steel for Packaging � Leveraging the power of social media for membership engagement
Nathalie Hasler Communications & Social Media Manager Union for International Cancer Control
� Case Study: Selecting your CRM software partner and developing an implementation strategy
� Getting the most out of your CRM technology: maximizing the function and benefits of a CRM system
� Association Minds (1) A new initiative to utilize collaboration to enhance the value of membership organizations. At this session, the skills, knowledge and experience of a group of association executives (‘Association Minds’) is harnessed for the benefit of other associations that need support with a particular project.
Katie Spackman Membership & Marketing Director Association of Association Executives
15.35 Refreshments & Networking Break
16:05 � Case study: Establishing an alternative association as a challenger to an existing monopoly
Sascha Düerkop General Secretary Confederation of Independent Football Associations
� Don’t panic, it’s only on fire! Managing strategic and operational event risk and developing an emergency and contingency plan
Holger Omlor Head of Events European Association for International Education (EAIE)Sabrina Nielebock Events Co-ordinator European Association for International Education
� Communicating with and engaging a linguistically, culturally and geographically disparate membership
Jean-Luc Eiselé Chief Executive Officer World Heart Federation
� Association Minds (2) A continuation of collaboratively working together on one or two projects from associations that need support.
Katie Spackman Membership & Marketing Director Association of Association Executives
17.00 Close of Congress
Find out more ....
Book before 31 January for Early Booker savingswww.associationsworldcongress.com/registration
REGISTER ONLINEENQUIRIESwww.associationsworldcongress.comT: +44 (0) 208 004 6312
E: katie@associationexecutives.org
ENJOY NETWORKING AT THE CONGRESS DINNERThe Awards take place during the Congress Dinner which is a sociable occasion and another great opportunity to forge great relationships with your peers and network with other attendees.
Full Congress
Pass
Congress Pass
Tuesday Congress
Pass
Wednesday Congress
Pass
Visitor Pass
Monday 12th March
Association Leaders' Forum or Medical Focus Meeting l
Welcome Reception l l
Hosted Dinners (subject to availability) l l
Tuesday 13th March
Breakfast Brains, including continental breakfast l l l
Congress Sessions & Association Success Stories l l l
Networking Lunches & Networking Breaks l l l
Business Partner Zone (Exhibition) l l l l
Congress Dinner & Association Awards l l
Wednesday 14th March
Breakfast Brains, including continental breakfast l l l
Congress Sessions & Expert Briefings l l l
Networking Lunches & Networking Breaks l l l
Business Partner Zone (Exhibition) l l l l
Other
Video recordings of Presentations for the days registered l l l l
PDFs of the Powerpoint Presentations for the days registered l l l l
Preferential Hotel rates in Antwerp l l l l l
Congress Pass Pricing
Early booking per person up to 31 January 494.00 349.00 249.00 249.00 Free
Standard booking per person 644.00 449.00 299.00 299.00 Free
Prices in GBP and subject to tax
The city has a wonderful mix of hotels, restaurants and meeting facilities. The city is a fitting destination for our Congress and we are anticipating an ever-growing association presence as the event continues to develop. Radisson Blu Astrid Hotel is the dedicated congress hotel.
Antwerp is accessible from main European hubs and internationally: FMCCA is next to Antwerp Central Station at only 34 mins from Brussels Airport and 15 mins from Antwerp Airport.
Not only is Antwerp a world port city and a world diamond centre, it is also known for its medical expertise in research on tropical diseases and development of medications.
This pioneering talent is also reflected in our entrepreneurial environment where a variety of start-ups and collaborations arise spontaneously.
The city has always been characterised by its urge for innovation. Some good examples are; the Royal Academy of Fine Arts with the renowned fashion department, and the Royal Conservatoire.
The Flanders Meeting & Convention Center (FMCCA) lies in the centre of the Antwerp ZOO, a part of the ZOO Foundation, a place of animal welfare, nature conservation and science.
A place from which the FMCCA derives its huge and quite remarkable social relevance and anchoring.
Anja Stas, Chief Commercial Officer FMCCA: “Every cent spent at our conference centre is managed by the ZOO Foundation and directly contributes to our efforts in the field of animal welfare, heritage, breeding programmes, research and nature conservation. All of this is aimed at the welfare and survival of our zoological friends.”
Venue
Media partners and supporting organisations:
The Association of Association Executives is the largest community of association executives in Europe and in the UK, and has members in many other countries, including Africa, India and the Middle East. It is the largest association community outside North America.
Members are from professional, scientifi c, learned, business and consumer-facing, associations, societies, federations, councils, chambers, and other membership organisations in all sectors.
www.associationexecutives.org
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