ASSOCIATIONS WORLD CONGRESS · Associations share successful projects as case studies and discuss how and why they undertook the project and what made it successful. You will then

Meet up with over 400 International,

European and National association

professionals

Join in with 55 presentations from

world-class and award-winning speakers and

experts

Network and connect with the fastest growing

community of association

executives in the world

Experience the award-winning venue - Flanders Meeting & Convention Center

‘a room with a ZOO’

Learn new skills at one of the 5 practical

workshops

Share the event recordings with your

team, available on video after the event

so you don’t miss anything and your team benefi ts too

Discover how 15 associations

successfully manage game-changing

projects at the Success Story case study

session

Choose from 7 streams focusing on key areas of

importance

speakers and experts

Network and connect with the fastest growing

community of association

executives in the world

‘a room with a ZOO’anything and your team benefi ts too

Discover how 15 associations

successfully manage game-changing

projects at the Success Story case study

session

HOST SPONSORS: ORGANISED BY:

ASSOCIATIONS WORLDCONGRESS12 - 14 MARCH 2018 | ANTWERP, BELGIUMIncorporating: The 7th in the series International & European Association AwardsThe 20th Association Leaders’ Forum

24th in the series

a room with a ZOO

NEWfor 2018

Association MindsConversation Hubs

V E N U EAW

ARD WINNIN

GWinner

S

P E A K E RS

AWAR

D WINNINGWinners

One Day and Two Day Congress Passes Available

Register by 31 January 2018 for Early Booker Rates

Association Leaders’ ForumDesigned exclusively for association leaders, this meeting will focus on key leadership challenges, and explore new approaches to leading and driving change.

Societies of Association Executives MeetingBy invitation only, the inaugural meeting of executive directors meet to discuss specific issues and challenges facing associations in 2018

Medical Associations MeetingAn opportunity for leaders of medical associations to come together and discuss the unique challenges their organisations face in a friendly, confidential and collegiate atmosphere

Governance & Critical ManagementThe way in which a membership association is governed and run on a day-to-day basis is crucial to its prospects for success and, sometimes, survival. This stream will tackle ‘nuts and bolts’ issues relevant to association governanceo this.

Breakfast BrainsAn informal discussion over breakfast, facilitated by an expert. Grab a coffee and a croissant and discuss some of your challenges and potential solutions with your peers, making full use of your time.

Events Technology ApplicationGiven the pace of technological change, keeping up with new developments and applications can be difficult. Join us for a broad roundup of the latest events technology and how it can be applied to improve the experience for your members.

Conversation Hubs These hubs focus on specific topics to harness the knowledge and expertise of your peers. An excellent opportunity to share.

Event Development and ManagementA key fixture in the calendar of associations, events provide an opportunity to bring members together to share ideas and discuss common challenges. Hear how to make the most of this opportunity to impress your members and establish your USP.

Association Success Stories Associations share successful projects as case studies and discuss how and why they undertook the project and what made it successful.

You will then have a chance to discuss your questions with the projects leaders.

Membership EngagementUltimately, the vitality of any membership organization is dependent on the relationship that it has built with its member base. This stream will navigate some core issues relating to member recruitment, engagement and retention.

Workshops Practical sessions from experts in how to carryout tasks related to growing your organisation. Topics could include social media, sales’ skills, volunteers, strategic planning or member data.

Communications & LobbyingEffective communication is essential for any association - communication with its members, communication with legislators/regulators and, increasingly, communication with the general public. Explore new ideas for achieving this with our series of thought-provoking presentations.

Association Minds TogetherThis is an opportunity to spend time working with other experienced association executives. Discover how they work, hear their expertise, glean insights for your own association. Work on a project you would never normally have the opportunity to work on.

Revenue DevelopmentEnsure a consistent and growing revenue for the organisation is one of the key challenges facing association leaders. Gain insight into how other associations have achieved revenue diversification and year-on-year increases with this stream of stimulating sessions.

Expert BriefingsExperts provide information to a small group at a round-table session.

They can consist of ‘how to...’ and ‘best practice...’ across topics including technology, video, events, marketing, communications, digital publishing, social media, websites, operations, logistics, education & eLearning, recruitment & retention.

KEY FEATURES OF THE EDUCATIONAL PROGRAMMEPRE-CONGRESS DAY: 12 March

MAIN CONGRESS STREAMS: 13 & 14 March

ADDITIONAL LEARNING OPPORTUNITIES

Christine GouillardHead of Congress Accounts & Scientifi c Programmes Department, Congress & Meetings DivisionEuropean Society of Cardiology (ESC)

Jerry AvisChief Executive Offi cerInstitute of Brewing & Distilling

Nik ClaesenManaging DirectorEuropean Association of Research Managers and Administrators

Jean-Luc EiseleCEOWorld Heart Federation

Greg TraczChief Development Offi cerInternational Hydropower Association

Holger OmlorHead of EventsEuropean Association for International Education

Dimitri HuygenManaging DirectorESSMA

John HooperChief ExecutiveChartered Association of Building Engineers

Dominic LyleDirector GeneralEuropean Association of Communications Agencies

Enrico VinkManaging DirectorInternational Federation of Consulting Engineers (FIDIC)

World-class association speakers participating in the Congress:

See more at www.associationsworldcongress.com

Liz DerowAssociate Executive DirectorEuropean Association of Neurosurgical Societies

Alex InchbaldFounding PartnerThe Creative Leadership

Judith LiddellSecretary GeneralThe European Federation of Associations of Dietitians

Christopher CombemaleCo-ChairmanFederation of European Direct and Interactive Marketing

Helen GregsonChief Executive Offi cerEuropean Society of Endocrinology (ESE)

Jesse van SasSecretary GeneralFIDI

Speakers

Rosa Garriga MoraEvent ArchitectKenes Group

Roy GluckmanDiversity & Inclusions SpecialistCohesion Collective

Tonnis van DamDirectorCompare 2 Compete

Sabrina NielebockEvents CoordinatorEuropean Association for International Education

Anthony WilkinsonCOO & Director of OperationsResearch Quality Association

Alexis Van MaerckeSecretary GeneralThe Association of European Producers of Steel for Packaging

Rodney CoxEvents DirectorInternational Gas Union

Michael CollinsManaging ConsultantDatabase Marketing Counsel

Katherine Eden HaigCEOCommonwealth Lawyers’ Association

Adeline FarrellySecretary GeneralEuropean Container Glass Federation

Monica FontanaExecutive ManagerEuropean Renal Association - European Dialysis and Treatment Association

Nina GabatanManager, Membership and Business DevelopmentWorld Steel Association

Jill van der Aa-ShandManaging EditorInternational Body Psychotherapy Journal andFormer Secretary GeneralEuropean Association for Body Psychotherapy

Maria Alejandra Caporale MadiDirectorWorld Economics Association and Professor Emeritus, Institute of Economics, State University of Campinas

Even more world-class speakers:

See more at www.associationsworldcongress.com

Speakers

DAY TWO: 13 March08:15 Breakfast Brains: Make the most of your time with an informal discussion over breakfast, facilitated by an expert. Discuss some of your challenges

and potential solutions with your peers, networking over a drink and a bite to eat.Example of topics include: emerging technologies; membership: recruitment & retention; and engaging remote audiences

08:15 Registration and Refreshments - an opportunity to meet other attendees

09:00 Welcome: Damian Hutt Executive Director Association of Association Executives

09:25 � Keynote: The Legacy Diamond: How associations can transform their fortunes for good by Alex Inchbald Founding Partner Creative LeadershipIntroducing a ground-breaking new model to help association executives, their teams and organizations to transform themselves from the inside out and leave a legacy for good.

09:50 � Keynote: Equality, Diversity & Inclusion - a millenials perspective by Roy GluckmanThe Millennial Consultant provides fresh and honest insights into his work in EDI and the challenges that he has seen organisations and individual’s hold in relation thereto. Conference, after conference, presentation after presentation we hear about the “millennials” – now, we get a chance to hear from one. A white male millennial talking on EDI!

10:15 Morning Refreshments & Networking

Stream A: Governance

Stream B: Events Technology Application

Stream C: Membership Engagement

Workshops

10:45 � Which way is north? How to build a collective vision and mission that works for everyone

Adeline Farrelly Secretary General European Container Glass Federation � Case Study: Managing a change in governance structure

Dimitri Huygen Managing Director European Stadium & Safety Management Association

� Top technological innovations for conferences

Rosa Garriga Mora Lecturer, Event Management University of Barcelona and Meeting Architect, Kenes Group � Social media technology and innovation for events

Miguel Neves Founder Social Media Chefs

� Case study: Reflections on the adoption of a new membership model

Werner Bill Executive Director European Respiratory Society � Case study: Involving and engaging with your membership through international collaboration

Laura Fernandez Diaz Members and Partners Development Manager Union for International Cancer Control

� Cultivating ownership to activate hypergrowth

Gene Hammett Director Core Elevation � Achieving ‘sustainability’ for events

12:30 Lunch & Networking

13:30 � Managing and growing an organization with a small team and limited resources

Jill van der Aa-Shand Managing Editor International Body Psychotherapy Journal and Former Secretary General European Association for Body Psychotherapy � Working with membership volunteers to achieve association goals

Judith Liddell Secretary General The European Federation of the Associations of Dietitians

� Data-driven decision making: How movement analytics can help optimize exhibition success

Cemsit Yelgin Founder Waytation � Innovative solutions to dealing with evolving security threats to your events, as they develop

Martin Linfield Head of Event Insurance, Global Media, Entertainment and Events Hiscox UK

� Case Study: Membership will kill the association! Exploring diversified memberships

Dimitri Huygen Managing Director European Stadium & Safety Management Association � Providing value for money to your membership: How to turn your members into ‘association addicts’

Jesse van Sas Secretary General FIDI

� Benchmarking your members and their organizations

Tonnis van Dam Director Compare 2 Compete � Digital content and engagement strategies for the full event lifecycle

Miguel Neves Founder Social Media Chefs

14:50 Refreshments & Networking

15:30 � Keynote: Millennials: What you don’t know is tanking your association. As ‘baby boomers’ retire, it is the ‘millennials’ who will occupy the lower and middle rungs of the workforce therefore it’s vital associations understands what attracts them.

Amanda Hammett Director Core Elevation

16:15 Association Success Stories Session: A selection of 15 associations explore successful projects and explain how and why they undertook the project and what made it successful. Followed by the opportunity to discuss ideas around the table with the project leaders and your peers. You choose 2 Success Stories to explore during the session.

17:15 Globalising and Localising for Your Association: This information-sharing session from various countries and regions, will focus on a range of issues, including: the climate for membership growth; cultural and language issues; setting up regional offices; and holding events. This session also explores the cultural landscape of destinations and how to ensure effective dealings with local partners, stakeholders and clients

17:45 Chairman’s closing remarks

19:00 Drinks Reception, Congress Dinner & Awards Ceremony: A social event celebrating the achievements of International and European associations from around the world. Held in the Art Nouveau Room at the Grand Cafe Horta.

DAY ONE: 12 March12:00 Association Leaders’ Forum - Designed exclusively for association leaders, this meeting will focus on key leadership challenges, exploring

innovative approaches to driving change and delivering growth

12:30 Medical Associations Meeting - An opportunity for leaders of medical associations to come together and discuss the unique challenges their organizations face in a friendly, confidential and collegiate atmosphere

14:30 Societies of Association Executives Meeting - a closed meeting by invitation only

17:30 Registration at Flanders Meeting & Convention Center

18:00 Welcome Reception at the Flanders Meeting & Convention Center - socialise and network with speakers, delegates and business partners

19:30 Hosted Dinners - a special opportunity for VIP guests to dine in one of the amazing wildlife venues at the Zoo

Find out more ....

DAY THREE: 14 March08:15 Breakfast Brains: Make the most of your time with an informal discussion over breakfast, facilitated by an expert. Discuss some of your challenges and potential

solutions with your peers, networking over a drink and a bite to eat.Example of topics include: emerging technologies; membership: recruitment & retention; and engaging remote audiences

08.15 Registration & coffee

09.00 Welcome: Damian Hutt Executive Director Association of Association Executives

09.25 � Keynote: Associations vs. media: Who’s winning the battle? Greg Tracz Chief Development Officer International Hydropower AssociationDevelopments in technology and changing customer habits for the consumption of information have forced media companies to evolve their business models and diversify revenue streams. Should the association response be to ‘compete to survive’ or ‘adapt and thrive’

10.00 � Expert Briefings: Round tables led by Experts in a wide range of areas such as: Why start benchmarking; associations as broadcasters; using technology for events; how to reach new and remote audiences; member engagement

10.45 Morning Refreshments & Networking

Stream D: Revenue Development

Stream E: Event Development & Management

Stream F: Communications and Lobbying

Stream G: Effective Relationship Management & CRM

Workshops

11.30 � Identifying suitable additional revenue streams

Dominic Lyle Managing Director European Association of Communications Agencies � Harnessing association affinity programmes to provide value

Simon Colboc Member of Consultative Committee

� Ensuring your events support broader association objectives and provide a meaningful revenue stream

Rodney Cox Events Director International Gas Union � Building an innovative, balanced and informative event programme

Katherine Eden Haig CEO & Secretary General Commonwealth Lawyers Association

� Brand identity: Cutting your coat according to your cloth

Jerry Avis Chief Executive Officer Institute of Brewing & Distilling (IBD) � GDPR: Seizing the global data-driven opportunity

Chris Combemale Co-Chair Federation of European Direct and Interactive Marketing

� A Blueprint for CRM

Michael Collins Managing Consultant Database Marketing Counsel � Case Study: Producing a cost-effective annual report card for members

Nina Gabatan Manager Membership and Business Development, World Steel Association

� Recruiting and retaining millennials at your association

Amanda Hammett Director Core Elevation

13.15 Lunch & Networking

14:15 � Why Asian societies continue to under-deliver value to their members and are, therefore, leaving the market open for Western societies

Marcel Ewals Regional Director, Asia Million Dollar Round Table and Director for Strategic Development, Asia Pacific MCI � Examining the pitfalls and dangers of expanding your association footprint into Africa and the Middle East

Kevan Jones Executive Director South African Communications Industries Association

� Developing events in new markets through partnerships

Iain Bitran Executive Director The International Society for Professional Innovation Management � How strategic partnerships can help increase the impact of events

Greg Tracz Chief Development Officer International Hydropower Association

� Demonstrating ‘thought leadership’ and gaining visibility (and influence) for the association

Alexis Van Maercke Secretary General Association of European Producers of Steel for Packaging � Leveraging the power of social media for membership engagement

Nathalie Hasler Communications & Social Media Manager Union for International Cancer Control

� Case Study: Selecting your CRM software partner and developing an implementation strategy

� Getting the most out of your CRM technology: maximizing the function and benefits of a CRM system

� Association Minds (1) A new initiative to utilize collaboration to enhance the value of membership organizations. At this session, the skills, knowledge and experience of a group of association executives (‘Association Minds’) is harnessed for the benefit of other associations that need support with a particular project.

Katie Spackman Membership & Marketing Director Association of Association Executives

15.35 Refreshments & Networking Break

16:05 � Case study: Establishing an alternative association as a challenger to an existing monopoly

Sascha Düerkop General Secretary Confederation of Independent Football Associations

� Don’t panic, it’s only on fire! Managing strategic and operational event risk and developing an emergency and contingency plan

Holger Omlor Head of Events European Association for International Education (EAIE)Sabrina Nielebock Events Co-ordinator European Association for International Education

� Communicating with and engaging a linguistically, culturally and geographically disparate membership

Jean-Luc Eiselé Chief Executive Officer World Heart Federation

� Association Minds (2) A continuation of collaboratively working together on one or two projects from associations that need support.

Katie Spackman Membership & Marketing Director Association of Association Executives

17.00 Close of Congress

Find out more ....

Book before 31 January for Early Booker savingswww.associationsworldcongress.com/registration

REGISTER ONLINEENQUIRIESwww.associationsworldcongress.comT: +44 (0) 208 004 6312

E: [email protected]

ENJOY NETWORKING AT THE CONGRESS DINNERThe Awards take place during the Congress Dinner which is a sociable occasion and another great opportunity to forge great relationships with your peers and network with other attendees.

Full Congress

Pass

Congress Pass

Tuesday Congress

Pass

Wednesday Congress

Pass

Visitor Pass

Monday 12th March

Association Leaders' Forum or Medical Focus Meeting l

Welcome Reception l l

Hosted Dinners (subject to availability) l l

Tuesday 13th March

Breakfast Brains, including continental breakfast l l l

Congress Sessions & Association Success Stories l l l

Networking Lunches & Networking Breaks l l l

Business Partner Zone (Exhibition) l l l l

Congress Dinner & Association Awards l l

Wednesday 14th March

Breakfast Brains, including continental breakfast l l l

Congress Sessions & Expert Briefings l l l

Networking Lunches & Networking Breaks l l l

Business Partner Zone (Exhibition) l l l l

Other

Video recordings of Presentations for the days registered l l l l

PDFs of the Powerpoint Presentations for the days registered l l l l

Preferential Hotel rates in Antwerp l l l l l

Congress Pass Pricing

Early booking per person up to 31 January 494.00 349.00 249.00 249.00 Free

Standard booking per person 644.00 449.00 299.00 299.00 Free

Prices in GBP and subject to tax

The city has a wonderful mix of hotels, restaurants and meeting facilities. The city is a fitting destination for our Congress and we are anticipating an ever-growing association presence as the event continues to develop. Radisson Blu Astrid Hotel is the dedicated congress hotel.

Antwerp is accessible from main European hubs and internationally: FMCCA is next to Antwerp Central Station at only 34 mins from Brussels Airport and 15 mins from Antwerp Airport.

Not only is Antwerp a world port city and a world diamond centre, it is also known for its medical expertise in research on tropical diseases and development of medications.

This pioneering talent is also reflected in our entrepreneurial environment where a variety of start-ups and collaborations arise spontaneously.

The city has always been characterised by its urge for innovation. Some good examples are; the Royal Academy of Fine Arts with the renowned fashion department, and the Royal Conservatoire.

The Flanders Meeting & Convention Center (FMCCA) lies in the centre of the Antwerp ZOO, a part of the ZOO Foundation, a place of animal welfare, nature conservation and science.

A place from which the FMCCA derives its huge and quite remarkable social relevance and anchoring.

Anja Stas, Chief Commercial Officer FMCCA: “Every cent spent at our conference centre is managed by the ZOO Foundation and directly contributes to our efforts in the field of animal welfare, heritage, breeding programmes, research and nature conservation. All of this is aimed at the welfare and survival of our zoological friends.”

Venue

Media partners and supporting organisations:

The Association of Association Executives is the largest community of association executives in Europe and in the UK, and has members in many other countries, including Africa, India and the Middle East. It is the largest association community outside North America.

Members are from professional, scientifi c, learned, business and consumer-facing, associations, societies, federations, councils, chambers, and other membership organisations in all sectors.

www.associationexecutives.org