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Association E-learning Today State of the Sector
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Association E-learning Trends
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What’s Changed?
It’s the economy … It’s generational It’s social
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Usage
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Length of Involvement
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Formats
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Formats
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Social Media
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Pricing
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Penetration
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Where Are We?
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Predictions
Rise in LMS adoption More publishing of on-demand content Increased interest in instructional design Slow integration of social media Increase in competition
E-learning as in integrated line of business
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Breaking Down Silos
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3 Content Keys
Timely or perennially popular topics Actionable content Required or highly valued credit
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5 Business Keys
Understand the value Think “Big Picture” Act as a team Prepare to sell Manage change
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Questions
Did you measure anything about how associations are doing informal learning?
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Questions
About what types of things do clients tend to say “I wish I knew then what I know now? Marketing?”
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Questions
What does the average association spend on its learning management system?
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Questions
For the organizations that are doing only Webinars right now, what is the next step?
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Find me at: Jeff Cobb e: jcobb@tagoras.com p: 1+ 919.201.7460 t: http://twitter.com/tagoras w: http://www.com.tagoras
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Co-founders: Jeff Cobb and Celisa Steele Both with more than a decade in e-learning and learning
technologies Extensive work with association e-learning initiatives. Focus on
product strategy, revenue generation, technology planning. Authors of Association E-learning: State of the Sector and
Association Learning Management Systems Member of ASAE Professional Development Section Council
Author of Learning 2.0 for Associations
Co-author of e-learning chapter for ASAE PD Competencies
Writer of popular Mission to Learn blog
Editor of Learning 2.0 for Associations
Member of research committee of the eLearning Guild
Judge in Brandon Hall’s annual e-learning awards
Tagoras Background
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Example Clients American Nurses Credentialing Center
American Physical Therapy Association
America’s Health Insurance Plans
Booke Seminars (a division of Aon)
Boston College Center for Corporate Citizenship
Medical Group Management Association
National Association of Corporate Directors
National Health Care Anti-fraud Association
National Institute of Governmental Purchasing
Nurses Improving Care for Healthsystem Elders
Society for Human Resource Management
North Carolina Center for Public Health Preparedness (at the University of North Carolina at Chapel Hill)
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