Assignment1

Andersen consulting

Accenture

Why named Accenture ???

ÞAcc-enture & Adv-enture These two words rhymed with each other.

ÞAc – Andersen Consulting

GLOBAL NETWORK

• Offices and operations in more than 200 cities in 53 countries.

• America• Asia Pacific• EMEA Region

Innovation delivered to

Advertising StrategyCorporate Strategy

IT Strategy and TransformationGrowth Strategy and

operating model

Thinking out of the box

•Look forward, not backward

•Focus relentlessly on key value levers

•Incorporate pos t-deal improvements

•High quality advice should be free f rom commercial interes t

•Insists on deep industry , technical and operational expertise.

Strategic asset Operational excellence Competitive advantage

Growth Strategy and Operating Model

Leadership and people

Organizational structure

Processes

Technologies

Wake Up Call !!!!!

ROE- Return on equityROA-Return on assets

Accenture’s B2B Marketing

Conclusion

Accenture evolved to be such a big consultancy firm.

Changing marketing strategy with situations has always been beneficial.

Accenture has really done well in targeting its B2b audiences.

Got “Wake up call” from its competitors.

T

This presentation is not an official presentation of the company “Accenture”. It was prepared for the purpose of learning and is one of the assignment of the Marketing management internship under the esteem guidance of Prof. Sameer Mathur .

Created by:Ankit Kumar

Guided by:Prof. Sameer Mathur