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Andersen consulting
Accenture
Why named Accenture ???
ÞAcc-enture & Adv-enture These two words rhymed with each other.
ÞAc – Andersen Consulting
GLOBAL NETWORK
• Offices and operations in more than 200 cities in 53 countries.
• America• Asia Pacific• EMEA Region
Innovation delivered to
Advertising StrategyCorporate Strategy
IT Strategy and TransformationGrowth Strategy and
operating model
Thinking out of the box
•Look forward, not backward
•Focus relentlessly on key value levers
•Incorporate pos t-deal improvements
•High quality advice should be free f rom commercial interes t
•Insists on deep industry , technical and operational expertise.
Strategic asset Operational excellence Competitive advantage
Growth Strategy and Operating Model
Leadership and people
Organizational structure
Processes
Technologies
Wake Up Call !!!!!
ROE- Return on equityROA-Return on assets
Accenture’s B2B Marketing
Conclusion
Accenture evolved to be such a big consultancy firm.
Changing marketing strategy with situations has always been beneficial.
Accenture has really done well in targeting its B2b audiences.
Got “Wake up call” from its competitors.
T
This presentation is not an official presentation of the company “Accenture”. It was prepared for the purpose of learning and is one of the assignment of the Marketing management internship under the esteem guidance of Prof. Sameer Mathur .
Created by:Ankit Kumar
Guided by:Prof. Sameer Mathur
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