Transcript
EMPOWER YOUR AUDIENCE
+
CREATING CAMPAIGNS THAT STUDENTS, BRANDS & WE REALLY
CARE ABOUT
TWO CLIENT APPROACH
BUSINESSNEED
STUDENTNEED
WORKING WITH…
YOU + US + PEOPLE LIKE THIS
LIZZIE WITHERSCambridge University
Lacrosse captain Varsity ski rep
SM Reach
2,500
JOSH GILMOREGlasgow University
Active member of Snowsports society‘Present Student Member’ on Union Board of
Management
SM Reach
2,000SM Reach
2,500
MEGAN SWANBristol University
Ballroom Society Social SecretaryMember faculty society
150 UNIVERSITIES, 10,000 STUDENTS
PLANNING ACTIVATION EVALUATION
+
EMPOWER YOUR AUDIENCE
ASOS LOVE STUDENTS
FASHION FORWARD
HIGH LIFETIME
VALUETARGETABLE
INTRANSITION
MASTERSOF THEIR UNIVERSE
DEFINING THEMSELVES
IMPORTANT TIME
DRIVE GLOBAL STUDENT AWARENESS, ENGAGEMENT AND
ACQUISITION
STUDENTS
01. 02. 03. 04.
Redefining Success
Brave New World
BlurringScenes
Experience Seekers
ASOS
01. 02. 03. 04.
Bravery IsIn Our Blood
Creative And Authentic To
Our Core
We Grow Fresh Talent And
Move Fashion Forward
Fashion Thrives On
Individual Style
DRIVE GLOBAL STUDENT AWARENESS, ENGAGEMENT AND ACQUISITION
Bravery Is In Our Blood
Creative And Authentic To Our
Core
We Grow Fresh Talent And MoveFashion Forward
Fashion Thrives On Individual Style
Redefining Success Brave New World Blurring Scenes Experience
Seekers
ASOS
STUDENTS
OVERVIEW
OUR MISSION
THE BRIEF
CREATIVE MISSION
CREATE A PLATFORM THAT EMPOWERS AND ENABLES STUDENTS TO EXPRESS THEMSELVES AND MAKE IT ON THEIR
OWN TERMS!
EXECUTIONAL MISSION
BUILD A GLOBALLY SCALABLE BRAND CAMPAIGN THAT CONVERTS TO AUDIENCE
ACQUISITION AND EXISTS SEAMLESSLY ACROSS BOTH PHYSICAL & DIGITAL
MAKE YOUR OWN
UPLOAD YOUR DESIGN
10 ARTIST DESIGNS
PHASE ONE
MARTINA MARTIAN PAUL PAETZEL ROBIN EISENBERG LUCAS BEAUFORT MARCUS OAKLEY
RACHEL PECK KLARIM KOPF KRISTEN LIU WONG SAMUEL ECKERT DOMINIC KESTERTON
BLANK CANVAS AMBASSADORS
THE MAKERS
SophieMahmud
AlejandroLópez Ramos
Amelie Chiquet
EmranAmin
? ?
82,203 votes 36,678 votes 15,085 votes 83,428 votes
“A fu l l hear t ed t hank you t o eve r yone invo l ved in t he B lank Canvas compe t i t i on ! The re sponse I
re ce i ved fo r my des ign has f e l t rea l l y empower ing and I have more conv i c t ion i n my
own ab i l i t i e s t han I have eve r had be fo re , i t has mean t a huge dea l t o myse l f and my fam i l y.”
- D a n N e w c o m b e( 2 n d p l a c e , U K B l a n k C a n v a s C o m p e t i t i o n )
WHAT IT MEANT FOR ASOS
Over 22kbags
designed
Over 780kVotes
178% of targeted sign
ups
Moving Brand Metrics
High Conversion to
Shoppers
WHAT DID WE DISCOVER?
Students are tight knit
Student Brand Managers
present a major opportunity
This audience are SUPER ambitious
Students will queue to express
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