ASI Special Report

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The Power of PromotionalProducts:

Advertising SpecialtiesImpressions Study

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A Groundbreaking Research StudyFrom ASI

We’ll Reveal. . .• Statistics showing how advertising

specialties influence end-users’ decisions• Powerful numbers that illustrate the staying

power and number of impressions of popularadvertising specialties

• The Cost Per Impression of advertisingspecialties compared with other popularadvertising media

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You Will Leave With. . .

• Solid ammunition to overcome 12 commonend-buyer objections

• Your own personal copy of the study

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Survey Methodology

• A team of interviewers surveyedbusinesspeople in four metro areas: NewYork, Chicago, Los Angeles & Philadelphia

• An online survey to additional end-usersaugmented the in-person survey

• 618 completed surveys in all

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Solution 1—End-Users Remember theBrands on the Items They’ve Received

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Solution 2—42% of end-users have aMORE favorable impression of anadvertiser after receiving the item

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Solution 3—Nearly 25% of end-users areMORE LIKELY to do business with theadvertiser on the items they receive

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Solution 4—Most end-users have donebusiness with the advertiser AFTERRECEIVING the item

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Solution 5—Writing Instruments Are TheMost-Recalled Promotional Item

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Solution 6—The Typical PromotionalProduct is Kept for 7 Months

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Solution 7—End-users keep itemsthat are USEFUL

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Solution 8—Bags are the mostfrequently used apparel item

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Solution 9—Many Advertising SpecialtiesAre Used Every Day

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Solution 10—Promotional Products DeliverSignificant Numbers of Impressions

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Solution 11-The Cost-Per-Impressionof Advertising Specialties is a Fractionof a Cent

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Solution 12—Advertising SpecialtiesDeliver a Better CPI Than Virtually AnyOther Media

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Cheat Sheet(Give This To Your Reps!)• 84% of end-users can name the advertisers

on the items they receive• 62% have done business with the advertiser

AFTER receiving the item• End-users keep products for 7 months• The average cost-per-impression of a

promotional product = $0.004• The CPI for advertising specialties beats all

forms of media (except billboards)

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Educating theIndustry and End-Buyers• Counselor Webinar www.asicentral.com/webinars

• Study available on www.asicentral.com

• Coverage in all 7 ASI magazines and ASIRadio

• PR campaign in general business media• Seminars at 2009 ASI Shows• Presentation for end-buyers for distributors

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The Power of PromotionalProducts:

Advertising SpecialtiesImpressions Study