ARMUVI - Marketing Plan
Post on 23-Mar-2016
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Marketing Plan | Prepared by Lisa Cox & Gabriel Valdivia
TABLE OF CONTENTS
1 MISSION2 CURRENT OBJECTIVES3 ARMUVI SWOT ANALYSIS5 COMPETITION7 DEVIANT ART SWOT ANALYSIS9 TARGET AUDIENCE15 STRATEGIC GOALS & OBJECTIVES17 TACTICAL IMPLIMENTATIONS18 OBSERVATIONS & CONCLUSIONS
MISSION
1
CURRENTOBJECTIVES
ARMUVI is designed to created a community for artists among the three major
areas of art, music, and video. This community is for serious, devoted artists who
take pride in their work and have viable feedback for others. These people are also
looking for a critique on their own work. The work will be ranked by the visitors of
the website and the top 12 artists of each category will be invited in an exclusive
art gallery hosted by ARMUVI for 12 artist/ musicians/ video artists.
Why?: The artist urges to speak their mind and feel like they are being heard. This
site is for the artists to express themselves in a constructive way, while gaining
advice and experience from others while receiving the an opportunity to be
chosen for ARMUVI’S tri-monthly ART SHOW. Also, the site will keep the artsist
motivated and aware of the many art trends and movements around the area.
2
Professional appeal and approach
Extends to three major art areas
For people who are serious about art and want to be apart of a serious devoted community.
Gives the opportunity to engage in a physical society by art events hosted each quarter.
STRENGTHSOne time membership fee ($5)
Unknown to society
WEAKNESS
3
Artist may not want to pay a fee to interact with the web site.
THREATSCreate a prestigious society among artist
Give the icitizen a chance to engage with people like them
OPPORTUNITY
4
COMPETITIONDEVIANT ART
5
COMPETITION BACKGROUNDA worldwide American online community, showcasing various forms of user-
made artwork. Launched August 7, 2000 by Scott Jarkoff, Mathew Stevens, and
Angelo Sotira. Becoming the first place for artist to discuss work, in an orga-
nized category structure, including photography, digital art, traditional art, litera-
ture, flash filmmaking, and skins for applications. A small cat character was
adopted as the official Deviant ART mascot.
COMPETITIVE ANALYSISDeviant ART is well known among artist but is considered a site to have our
artwork susceptible to scrutiny and receive anything but constructive criticism
due to lack of proper moderation of the web site. Anybody can post their
images and opinions regardless of their accreditation.
6
Well known
Easy Navigation
Functionality
The option to work under the Creative Commons License.
STRENGTHSOverloaded with information
Cluttered
Lack of moderation
Copyright and licensing issues
Serious artist feel the lack of a valid critique
WEAKNESS
7
Serious artist will gravitate away
Law suits against copyright and licensing laws
THREATSDesign a better interface
Develop a team of moderators
Develop copyright and licensing laws
OPPORTUNITY
8
TARGETAUDIENCE
9
DEMOGRAPHIC
10
TARGETAUDIENCE
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United States
United Kingdom
Germany
Canada
GEOGRAPHIC
12
TARGETAUDIENCE
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Women and men interested in all forms of art, they are the citizen who are
admirable towards art. These people take art seriously and want to receive
viable and educated feedback.
PSYCHOGRAPH
14
STRATEGIC GOALS AND OBJECTIVES
15
VISION
MISSION
Armuvi aims to promote art and educate the visitors of the
art movement around them. Also, armuvi supports free
expression and is commited to defend its rights by
providing a medium for artists to express without fear of
censorship.
To bring an educational website to the public directed
towards the serious, devoted artist that will provide
opportunities for exposure and public recognition. Armuvi is
meant to motivate and inspire the millions of artists by
creating an online community that is interactive and rich in
content. Armuvi will create profit by advertisemnt and
premium subscriptions that will provide the reader a
monthly newsletter that will highlight the best artists of that
month.
16
To develop a educational web site for the icitizen, floor plans and design of the gallery,
signage and wayfinding for interior and exterior, promotional pieces, posters/ tickets/
booklet/ flyers/ and merchandise to introduce to society
TACTICAL IMPLEMENTATIONS
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WEBSITE
18
WEBSITE
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IPHONE APP
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FLYERS
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ARMUVI is targeting men and women 14-35 years of age showing a strong interest in
ART, MUSIC, & VIDEO. The web site will be the first serious community of artist, musi-
cians, and film makers to receive a valuable, knowledgeable and well educated opinions
and receiving a recognition of being invited to an exclusive art gallery showing each three
months compliments of ARMUVI for the artist receiving high votes.
OBSERVATIONS & CONCLUSIONS
22
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