ARMUVI - Marketing Plan

Marketing Plan | Prepared by Lisa Cox & Gabriel Valdivia

TABLE OF CONTENTS

1 MISSION2 CURRENT OBJECTIVES3 ARMUVI SWOT ANALYSIS5 COMPETITION7 DEVIANT ART SWOT ANALYSIS9 TARGET AUDIENCE15 STRATEGIC GOALS & OBJECTIVES17 TACTICAL IMPLIMENTATIONS18 OBSERVATIONS & CONCLUSIONS

MISSION

1

CURRENTOBJECTIVES

ARMUVI is designed to created a community for artists among the three major

areas of art, music, and video. This community is for serious, devoted artists who

take pride in their work and have viable feedback for others. These people are also

looking for a critique on their own work. The work will be ranked by the visitors of

the website and the top 12 artists of each category will be invited in an exclusive

art gallery hosted by ARMUVI for 12 artist/ musicians/ video artists.

Why?: The artist urges to speak their mind and feel like they are being heard. This

site is for the artists to express themselves in a constructive way, while gaining

advice and experience from others while receiving the an opportunity to be

chosen for ARMUVI’S tri-monthly ART SHOW. Also, the site will keep the artsist

motivated and aware of the many art trends and movements around the area.

2

Professional appeal and approach

Extends to three major art areas

For people who are serious about art and want to be apart of a serious devoted community.

Gives the opportunity to engage in a physical society by art events hosted each quarter.

STRENGTHSOne time membership fee ($5)

Unknown to society

WEAKNESS

3

Artist may not want to pay a fee to interact with the web site.

THREATSCreate a prestigious society among artist

Give the icitizen a chance to engage with people like them

OPPORTUNITY

4

COMPETITIONDEVIANT ART

5

COMPETITION BACKGROUNDA worldwide American online community, showcasing various forms of user-

made artwork. Launched August 7, 2000 by Scott Jarkoff, Mathew Stevens, and

Angelo Sotira. Becoming the first place for artist to discuss work, in an orga-

nized category structure, including photography, digital art, traditional art, litera-

ture, flash filmmaking, and skins for applications. A small cat character was

adopted as the official Deviant ART mascot.

COMPETITIVE ANALYSISDeviant ART is well known among artist but is considered a site to have our

artwork susceptible to scrutiny and receive anything but constructive criticism

due to lack of proper moderation of the web site. Anybody can post their

images and opinions regardless of their accreditation.

6

Well known

Easy Navigation

Functionality

The option to work under the Creative Commons License.

STRENGTHSOverloaded with information

Cluttered

Lack of moderation

Copyright and licensing issues

Serious artist feel the lack of a valid critique

WEAKNESS

7

Serious artist will gravitate away

Law suits against copyright and licensing laws

THREATSDesign a better interface

Develop a team of moderators

Develop copyright and licensing laws

OPPORTUNITY

8

TARGETAUDIENCE

9

DEMOGRAPHIC

10

TARGETAUDIENCE

11

United States

United Kingdom

Germany

Canada

GEOGRAPHIC

12

TARGETAUDIENCE

13

Women and men interested in all forms of art, they are the citizen who are

admirable towards art. These people take art seriously and want to receive

viable and educated feedback.

PSYCHOGRAPH

14

STRATEGIC GOALS AND OBJECTIVES

15

VISION

MISSION

Armuvi aims to promote art and educate the visitors of the

art movement around them. Also, armuvi supports free

expression and is commited to defend its rights by

providing a medium for artists to express without fear of

censorship.

To bring an educational website to the public directed

towards the serious, devoted artist that will provide

opportunities for exposure and public recognition. Armuvi is

meant to motivate and inspire the millions of artists by

creating an online community that is interactive and rich in

content. Armuvi will create profit by advertisemnt and

premium subscriptions that will provide the reader a

monthly newsletter that will highlight the best artists of that

month.

16

To develop a educational web site for the icitizen, floor plans and design of the gallery,

signage and wayfinding for interior and exterior, promotional pieces, posters/ tickets/

booklet/ flyers/ and merchandise to introduce to society

TACTICAL IMPLEMENTATIONS

17

WEBSITE

18

WEBSITE

19

IPHONE APP

20

FLYERS

21

ARMUVI is targeting men and women 14-35 years of age showing a strong interest in

ART, MUSIC, & VIDEO. The web site will be the first serious community of artist, musi-

cians, and film makers to receive a valuable, knowledgeable and well educated opinions

and receiving a recognition of being invited to an exclusive art gallery showing each three

months compliments of ARMUVI for the artist receiving high votes.

OBSERVATIONS & CONCLUSIONS

22