Transcript
How To Increase Your App Audience & Impact 3X With
Content Marketing
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Fight ‘puffer fish’smart #APSLONDON@PEGGYANNE
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Content Marketing is all the marketing left! ~Seth Godin, Marketing wizard and Web pioneer
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1) IDEATION (the story that best fits your
app)
2) DISTRIBUTION (outlets, output and outreach)
3) ACTIVATION (turning up the volume through social)
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How to determine your strongest story
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FUNCTIONALITY: What your appdoes or enables
bestfiends.malarianomore.org
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PERSONALITY: What was your own motivation/frustration?
Pain, inconvenience and expensive fees prompted MoniTechnologies to make an app to remove the friction for everyone on the planet (!)
https://getmoni.com/
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SHAREABILITY: Your app is gainingtraction or riding a trend
Lowdown mobile app
“Today, platforms, mobile apps and productivity tools are harnessing Narrow AI — a more classical form of AI aimed at solving well-defined problems— to tame Big Data. They are specialized in specific Tasks and designed to trawl through massive amounts of information in order to deliver people personally relevant ‘answers’ and advice.”
~FORBES
http://www.forbes.com/sites/peggyannesalz/2015/01/20/the-battle-for-your-smartphone-calendar-and-why-narrow-ai-will-win/2/
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Not content, PREMIUM CONTENT
Good scales ~
Bad sinks
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Distribution to get the most reach &mileage out of your amazing app story
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Use tools to automate outreach &extend the lifecycle of your content
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AMPLIFY through outlets & blogs
Don’t ignore the ‘watering holes’
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Pump up the volume
•Social sharing •Influencer marketing•Content curation
Turn your app fans into app advocates
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Re-purpose with purpose
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Be social. Be Real. Be amazing.
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It’s not about your app ….
It’s about your impact
Thanks!
Peggy Anne Salz
mobilegroove.com
Founder & Chief Analystpeggy@mobilegroove.comTwitter: @peggyanne Skype: peggy.salzMobile: +49 172 245 1028
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