Aps london2015 peggy anne salz

How To Increase Your App Audience & Impact 3X With

Content Marketing

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Fight ‘puffer fish’smart #APSLONDON@PEGGYANNE

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Content Marketing is all the marketing left! ~Seth Godin, Marketing wizard and Web pioneer

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1) IDEATION (the story that best fits your

app)

2) DISTRIBUTION (outlets, output and outreach)

3) ACTIVATION (turning up the volume through social)

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How to determine your strongest story

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FUNCTIONALITY: What your appdoes or enables

bestfiends.malarianomore.org

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PERSONALITY: What was your own motivation/frustration?

Pain, inconvenience and expensive fees prompted MoniTechnologies to make an app to remove the friction for everyone on the planet (!)

https://getmoni.com/

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SHAREABILITY: Your app is gainingtraction or riding a trend

Lowdown mobile app

“Today, platforms, mobile apps and productivity tools are harnessing Narrow AI — a more classical form of AI aimed at solving well-defined problems— to tame Big Data. They are specialized in specific Tasks and designed to trawl through massive amounts of information in order to deliver people personally relevant ‘answers’ and advice.”

~FORBES

http://www.forbes.com/sites/peggyannesalz/2015/01/20/the-battle-for-your-smartphone-calendar-and-why-narrow-ai-will-win/2/

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Not content, PREMIUM CONTENT

Good scales ~

Bad sinks

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Distribution to get the most reach &mileage out of your amazing app story

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Use tools to automate outreach &extend the lifecycle of your content

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AMPLIFY through outlets & blogs

Don’t ignore the ‘watering holes’

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Pump up the volume

•Social sharing •Influencer marketing•Content curation

Turn your app fans into app advocates

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Re-purpose with purpose

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Be social. Be Real. Be amazing.

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It’s not about your app ….

It’s about your impact

Thanks!

Peggy Anne Salz

mobilegroove.com

Founder & Chief [email protected]: @peggyanne Skype: peggy.salzMobile: +49 172 245 1028