Apps to Zaps of Ticketing
Post on 05-Dec-2014
614 Views
Preview:
DESCRIPTION
Transcript
App’s to Zap’s App’s to Zap’s The future of transport ticketing?The future of transport ticketing?
Mark J FowlesMark J FowlesManaging Director Managing Director
Nottingham City TransportNottingham City Transport
Ticketing is defined as a contractualand monetary relationship between
the transport operators and the users ofpublic transport services for the provision of a
service linked to the monetary value of theticket. The provision of a ticketing system
requires a set of complex proceduresthat involves the issuance and validation
of the ticketing medium.
Markantonakis & Mayes
Ticketing; A definitionTicketing; A definition
Early examples of ticket Early examples of ticket machinesmachines
later exampleslater examples
Some early tickets Some early tickets
A early A early purveyor of purveyor of
ticketstickets
Granddad,Granddad,a close up.a close up.
Some more Some more modern ticket modern ticket
machinesmachines
More modern bus ticketsMore modern bus tickets
Ticketing IssuesTicketing Issues
Cash handling Data recording ValidationFraud
Since fares were introduced Since fares were introduced we have had fare dodgers and we have had fare dodgers and
excusesexcuses
It’s no good It’s no good praying to me, praying to me,
love, I’m equally love, I’m equally guilty guilty
SmartcardSmartcard
Period passes. Electronic purses. Concessionary passes. Inter-ticketing? E-partnerships. E-marketing.
SmartcardsSmartcards
TRANSPORT Minister Norman Baker has
revealed that the government is planning to create a national transport smartcard, which would cover trains, trams and buses.
The Department for Transport has also confirmed that it has already been making payments to Transport for London so that Oyster smartcard readers can be upgraded to accept the future national card.
Railwaynews.co.uk, 6th September 2010
Baker signals way ahead for national transport card
What does the future hold?What does the future hold?
Customer’s NeedsCustomer’s Needs
ConfidenceConvenienceCourtesyComfortCost
Convenience Convenience
Making the service accessible
Presenting opportunities
Providing for interchange
Making it easy
Seamless integration
Smartcards Easy payment
methods
Is about changing preconceptions
CourtesyCourtesy Not just about Driver attitude E-marketing Can be about sales or the provision of new
information delivered: Direct to the desktop Through the post To your phone
ComfortComfort
Physical New buses Shelters lighting
Mental Knowledge Information Control
From a customer perspective comfort has two aspects
Information Information At home, at work, at the stop, on the
bus. Leaflets, Direct Marketing The internet; e-info Company Intranet’s Mobile phone texting Real time displays Bus stop displays
Stop Stop DisplaysDisplays
triptriptimestimes Type your bus stop code into
your mobile then type in where you want to
go. This can alternatively be an area
e.g. Meadows, Bulwell or if you are heading to the City just type in City: -
e.g. - Me42 to City Send it to 82280 Later we hope to be introducing
voice messaging
So, what is the future of So, what is the future of ticketing?ticketing?
Thank youThank you
top related