Apple

iPhone

Introduction

• Apple was founded on April 1, 1976

• About Apple

• "D: All Things Digital“

• Conceptualization of iPhone

Features of iPhone

• Multimedia Touch Flow• Widescreen iPod • Multimedia phone • Yahoo mail• Google Map information• Sensors• Build-in Battery • 3 MP/5MP Camera Flash • Vedio recording.• Bluetooth sharing.

Pricing U.S. • 3GS:$199 - 8 GB version , $299 - 16 GB version• 4G: $500 - 16 GB version,$720 – 32 GB version

INDIA• 3GS: 8GB - Rs. 27,000 ( $500 ), 16GB - Rs. 36,100 ($825)

• 4G : 16GB - Rs. 46,600 ( $1035), 32GB – Rs. 60,000 ($1200).

Distribution Mechanism

INDIA• All outlets of Airtel and Vodafone • Independent retail chains• Major distributors of Nokia

Promotion

INDIA• Participating in major gadget exhibition

• Heavy advertisement.

• Having a small stall at every 5 star or 7 star hotel.

iPhone Competitors Samsung Galaxy• Touchscreen display• 16GB• 3G• 5MP Camera• Anroid oprating system• GPS• Priced at Rs. 28,000

iPhone Competitors

• Nokia Express• Touch screen• GPS• 3.2MP Camera• Rs. 14,000

iPhone Competitors HTC Touch • Touch screen• 3.2 MP Camera• 288 MB RAM• Video recordin

iPhone Competitors

Google Android

• Based on Google's Android mobile OS• Copy paste of text• Send photos directly• Touch interface

Buyer Behavior before Launch

INDIA• Euphoria about the new phone

• Anxiety regarding the price

• Phone that work on fingure tip

Buyer Behavior after launch

INDIA

• Individual Perception for ‘Style Status’• Dampener due to High Pricing• No 3G launched• Cannot send MMS, No FM• No video recording

Segmentation

INDIA• Businessman in age group 40 to 60• Youth market- teens or twenties • Young ladies in age group of 20 to 30.

Targeting INDIA

• Target Market very niche• “Status Symbol” • Willing to pay for Quality and Style

PositioningINDIA

• Premium segment product• Price• Status• Style

Market Research• Focuses on consumer research • Targeting different age groups• Surveys• Feedback

SWOT ANALYSIS

• Strengths• Innovative• Compatible• Ease to use• Price• Quality• Brand awareness

SWOT ANALYSIS

• Weakness• Image • Price• User interface• Opportunities• Expansion• Upgradable• Partnerships

SWOT ANALYSIS

• Threats• Competition• Pricing pressure• Expansion problem in Asian • markets

THANK YOU!!Ankish jain