iPhone
iPhone
Introduction
• Apple was founded on April 1, 1976
• About Apple
• "D: All Things Digital“
• Conceptualization of iPhone
Features of iPhone
• Multimedia Touch Flow• Widescreen iPod • Multimedia phone • Yahoo mail• Google Map information• Sensors• Build-in Battery • 3 MP/5MP Camera Flash • Vedio recording.• Bluetooth sharing.
Pricing U.S. • 3GS:$199 - 8 GB version , $299 - 16 GB version• 4G: $500 - 16 GB version,$720 – 32 GB version
INDIA• 3GS: 8GB - Rs. 27,000 ( $500 ), 16GB - Rs. 36,100 ($825)
• 4G : 16GB - Rs. 46,600 ( $1035), 32GB – Rs. 60,000 ($1200).
Distribution Mechanism
INDIA• All outlets of Airtel and Vodafone • Independent retail chains• Major distributors of Nokia
Promotion
INDIA• Participating in major gadget exhibition
• Heavy advertisement.
• Having a small stall at every 5 star or 7 star hotel.
iPhone Competitors Samsung Galaxy• Touchscreen display• 16GB• 3G• 5MP Camera• Anroid oprating system• GPS• Priced at Rs. 28,000
iPhone Competitors
• Nokia Express• Touch screen• GPS• 3.2MP Camera• Rs. 14,000
iPhone Competitors HTC Touch • Touch screen• 3.2 MP Camera• 288 MB RAM• Video recordin
iPhone Competitors
Google Android
• Based on Google's Android mobile OS• Copy paste of text• Send photos directly• Touch interface
Buyer Behavior before Launch
INDIA• Euphoria about the new phone
• Anxiety regarding the price
• Phone that work on fingure tip
Buyer Behavior after launch
INDIA
• Individual Perception for ‘Style Status’• Dampener due to High Pricing• No 3G launched• Cannot send MMS, No FM• No video recording
Segmentation
INDIA• Businessman in age group 40 to 60• Youth market- teens or twenties • Young ladies in age group of 20 to 30.
Targeting INDIA
• Target Market very niche• “Status Symbol” • Willing to pay for Quality and Style
PositioningINDIA
• Premium segment product• Price• Status• Style
Market Research• Focuses on consumer research • Targeting different age groups• Surveys• Feedback
SWOT ANALYSIS
• Strengths• Innovative• Compatible• Ease to use• Price• Quality• Brand awareness
SWOT ANALYSIS
• Weakness• Image • Price• User interface• Opportunities• Expansion• Upgradable• Partnerships
SWOT ANALYSIS
• Threats• Competition• Pricing pressure• Expansion problem in Asian • markets
THANK YOU!!Ankish jain