ANIS 20120-Special Session_Brenton Caffin

Brenton Caffin

THE AUSTRALIAN CENTRE FOR SOCIAL INNOVATION

BOLD IDEAS. BETTER LIVES.

RadicalRedesign

Seoul 13 June 2012

Tuesday, 5 June 12

What do we mean by radical innovation?

Tuesday, 5 June 12

in system out-of system

incr

emen

tal

radi

cal

How can we improve customer experience?

Tuesday, 5 June 12

in system

incr

emen

tal

How can we improve customer experience?

Sustaining

Disruptive

OutsideInsidesame goalsame but improved means

Tuesday, 5 June 12

out-of system

incr

emen

tal

Sustaining

Disruptive

OutsideInsidesame goaldifferent mix of means

Tuesday, 5 June 12

in system

radi

cal

Sustaining

Disruptive

OutsideInside

revised goaldifferent but institutional means

Tuesday, 5 June 12

out-of system

radi

cal

Sustaining

Disruptive

OutsideInside

different goalsallow for very different means

Tuesday, 5 June 12

in system out-of system

incr

emen

tal

radi

cal

How can we improve customer experience?

Sustaining

Disruptive

OutsideInside

Sustaining

Disruptive

OutsideInside

Sustaining

Disruptive

OutsideInside

Sustaining

Disruptive

OutsideInside

Source: Charles Leadbeater

Tuesday, 5 June 12

in system out-of system

incr

emen

tal

radi

cal

How can we improve customer experience?

Tuesday, 5 June 12

in system out-of system

incr

emen

tal

radi

cal

How can we improve customer experience?

PUBLICSERVICES

How can we improve user experience of our current services?

Tuesday, 5 June 12

in system out-of system

incr

emen

tal

radi

cal

How can we improve customer experience?

RADICALREDESIGN

How can we mobilise community resources to improve outcomes?

PUBLICSERVICES

How can we improve user experience of our current services?

Tuesday, 5 June 12

in system out-of system

incr

emen

tal

radi

cal

How can we improve customer experience?

RADICALREDESIGN

How can we mobilise community resources to improve outcomes?

PUBLICSERVICES

How can we improve user experience of our current services?

Tuesday, 5 June 12

in system out-of system

incr

emen

tal

radi

cal

How can we improve customer experience?

RADICALREDESIGN

How can we mobilise community resources to improve outcomes?

PUBLICSERVICES

How can we improve user experience of our current services?

Tuesday, 5 June 12

in system out-of system

incr

emen

tal

radi

cal

How can we improve customer experience?

RADICALREDESIGN

How can we mobilise community resources to improve outcomes?

PUBLICSERVICES

How can we improve user experience of our current services?

How can we create services that contribute to improving outcomes?

Tuesday, 5 June 12

New outcomes

New team

Problem

New scenarios

New systems

New interactions

New solutions

2

3

45

6

7

1

New model

Look & Listen

Create

Prototype interactionsPrototype systems

Value

Grow

We work backwards

Tuesday, 5 June 12

We work across disciplines

SandhyaDesign

DanBusiness

JessSocial Science

RyanDesign

AdeleCommunity

JennaLocal Gov

DavidCommunity

Tuesday, 5 June 12

Tuesday, 5 June 12

How can we enable great living for people in caring roles?

Tuesday, 5 June 12

ETHNOGRAPHIESTEA, CAKE & A CHAT

Look & Listen phase

RECRUITING PEOPLE

SERVICE SHADOWING ANALYSIS LOVE-INS, LOBSTER, RACING CARS

Tuesday, 5 June 12

Tuesday, 5 June 12

getting by great living

BEHAVIOURSGREAT LIVING

Tuesday, 5 June 12

getting by great living

BEHAVIOURSGREAT LIVING

Tuesday, 5 June 12

getting by great living

BEHAVIOURSGREAT LIVINGGETTING BY

Tuesday, 5 June 12

getting by great living

BEHAVIOURSGREAT LIVING

Avoid asking for help

GETTING BY

Tuesday, 5 June 12

getting by great living

BEHAVIOURSGREAT LIVING

Avoid asking for help Stick with familiar

GETTING BY

Tuesday, 5 June 12

getting by great living

BEHAVIOURSGREAT LIVING

Avoid asking for help Stick with familiar

GETTING BY

Accept limitations of age + health

Tuesday, 5 June 12

getting by great living

BEHAVIOURSGREAT LIVING

Avoid asking for help Stick with familiar

GETTING BY

Accept limitations of age + health

Wait for bad things to happen

Tuesday, 5 June 12

getting by great living

BEHAVIOURSGREAT LIVING

Avoid asking for help Stick with familiar

GETTING BY

Accept limitations of age + health

Wait for bad things to happen

Don’t think they have

much to give

Tuesday, 5 June 12

getting by great living

ENABLERSGREAT LIVING

Tuesday, 5 June 12

getting by great living

ENABLERSGREAT LIVING

Open mindsrather than closed

Tuesday, 5 June 12

getting by great living

ENABLERSGREAT LIVING

Open mindsrather than closed

Motivationalrelationships

more than caring

Tuesday, 5 June 12

getting by great living

ENABLERSGREAT LIVING

Open mindsrather than closed

Motivationalrelationships

more than caring

Vibrantnetworks

rather than isolation

Tuesday, 5 June 12

Developmental

services

not just transactional

getting by great living

ENABLERSGREAT LIVING

Open mindsrather than closed

Motivationalrelationships

more than caring

Vibrantnetworks

rather than isolation

Tuesday, 5 June 12

CO-DESIGNGENERATING IDEAS

IMPROVE IDEAS CO-DESIGN AGAIN PITCH

VISUALISING IDEAS

Create phaseTuesday, 5 June 12

Tuesday, 5 June 12

designingthriving

solutions

New start Aim to achieve more ambitious outcomes

New middlePeople are the resource

New endSolutions that shist behaviours

Tuesday, 5 June 12

MorePapersVideoTweetsEmail

http://vimeo.com/tacsi

@bcaffin@ozinnovation

bcaffin@tacsi.org.au

tacsi.org.au/design

tacsi.org.au

Tuesday, 5 June 12