Brenton Caffin THE AUSTRALIAN CENTRE FOR SOCIAL INNOVATION BOLD IDEAS. BETTER LIVES. Radical Redesign Seoul 13 June 2012 Tuesday, 5 June 12
Sep 01, 2014
Brenton Caffin
THE AUSTRALIAN CENTRE FOR SOCIAL INNOVATION
BOLD IDEAS. BETTER LIVES.
RadicalRedesign
Seoul 13 June 2012
Tuesday, 5 June 12
What do we mean by radical innovation?
Tuesday, 5 June 12
in system out-of system
incr
emen
tal
radi
cal
How can we improve customer experience?
Tuesday, 5 June 12
in system
incr
emen
tal
How can we improve customer experience?
Sustaining
Disruptive
OutsideInsidesame goalsame but improved means
Tuesday, 5 June 12
out-of system
incr
emen
tal
Sustaining
Disruptive
OutsideInsidesame goaldifferent mix of means
Tuesday, 5 June 12
in system
radi
cal
Sustaining
Disruptive
OutsideInside
revised goaldifferent but institutional means
Tuesday, 5 June 12
out-of system
radi
cal
Sustaining
Disruptive
OutsideInside
different goalsallow for very different means
Tuesday, 5 June 12
in system out-of system
incr
emen
tal
radi
cal
How can we improve customer experience?
Sustaining
Disruptive
OutsideInside
Sustaining
Disruptive
OutsideInside
Sustaining
Disruptive
OutsideInside
Sustaining
Disruptive
OutsideInside
Source: Charles Leadbeater
Tuesday, 5 June 12
in system out-of system
incr
emen
tal
radi
cal
How can we improve customer experience?
Tuesday, 5 June 12
in system out-of system
incr
emen
tal
radi
cal
How can we improve customer experience?
PUBLICSERVICES
How can we improve user experience of our current services?
Tuesday, 5 June 12
in system out-of system
incr
emen
tal
radi
cal
How can we improve customer experience?
RADICALREDESIGN
How can we mobilise community resources to improve outcomes?
PUBLICSERVICES
How can we improve user experience of our current services?
Tuesday, 5 June 12
in system out-of system
incr
emen
tal
radi
cal
How can we improve customer experience?
RADICALREDESIGN
How can we mobilise community resources to improve outcomes?
PUBLICSERVICES
How can we improve user experience of our current services?
Tuesday, 5 June 12
in system out-of system
incr
emen
tal
radi
cal
How can we improve customer experience?
RADICALREDESIGN
How can we mobilise community resources to improve outcomes?
PUBLICSERVICES
How can we improve user experience of our current services?
Tuesday, 5 June 12
in system out-of system
incr
emen
tal
radi
cal
How can we improve customer experience?
RADICALREDESIGN
How can we mobilise community resources to improve outcomes?
PUBLICSERVICES
How can we improve user experience of our current services?
How can we create services that contribute to improving outcomes?
Tuesday, 5 June 12
New outcomes
New team
Problem
New scenarios
New systems
New interactions
New solutions
2
3
45
6
7
1
New model
Look & Listen
Create
Prototype interactionsPrototype systems
Value
Grow
We work backwards
Tuesday, 5 June 12
We work across disciplines
SandhyaDesign
DanBusiness
JessSocial Science
RyanDesign
AdeleCommunity
JennaLocal Gov
DavidCommunity
Tuesday, 5 June 12
Tuesday, 5 June 12
How can we enable great living for people in caring roles?
Tuesday, 5 June 12
ETHNOGRAPHIESTEA, CAKE & A CHAT
Look & Listen phase
RECRUITING PEOPLE
SERVICE SHADOWING ANALYSIS LOVE-INS, LOBSTER, RACING CARS
Tuesday, 5 June 12
Tuesday, 5 June 12
getting by great living
BEHAVIOURSGREAT LIVING
Tuesday, 5 June 12
getting by great living
BEHAVIOURSGREAT LIVING
Tuesday, 5 June 12
getting by great living
BEHAVIOURSGREAT LIVINGGETTING BY
Tuesday, 5 June 12
getting by great living
BEHAVIOURSGREAT LIVING
Avoid asking for help
GETTING BY
Tuesday, 5 June 12
getting by great living
BEHAVIOURSGREAT LIVING
Avoid asking for help Stick with familiar
GETTING BY
Tuesday, 5 June 12
getting by great living
BEHAVIOURSGREAT LIVING
Avoid asking for help Stick with familiar
GETTING BY
Accept limitations of age + health
Tuesday, 5 June 12
getting by great living
BEHAVIOURSGREAT LIVING
Avoid asking for help Stick with familiar
GETTING BY
Accept limitations of age + health
Wait for bad things to happen
Tuesday, 5 June 12
getting by great living
BEHAVIOURSGREAT LIVING
Avoid asking for help Stick with familiar
GETTING BY
Accept limitations of age + health
Wait for bad things to happen
Don’t think they have
much to give
Tuesday, 5 June 12
getting by great living
ENABLERSGREAT LIVING
Tuesday, 5 June 12
getting by great living
ENABLERSGREAT LIVING
Open mindsrather than closed
Tuesday, 5 June 12
getting by great living
ENABLERSGREAT LIVING
Open mindsrather than closed
Motivationalrelationships
more than caring
Tuesday, 5 June 12
getting by great living
ENABLERSGREAT LIVING
Open mindsrather than closed
Motivationalrelationships
more than caring
Vibrantnetworks
rather than isolation
Tuesday, 5 June 12
Developmental
services
not just transactional
getting by great living
ENABLERSGREAT LIVING
Open mindsrather than closed
Motivationalrelationships
more than caring
Vibrantnetworks
rather than isolation
Tuesday, 5 June 12
CO-DESIGNGENERATING IDEAS
IMPROVE IDEAS CO-DESIGN AGAIN PITCH
VISUALISING IDEAS
Create phaseTuesday, 5 June 12
Tuesday, 5 June 12
designingthriving
solutions
New start Aim to achieve more ambitious outcomes
New middlePeople are the resource
New endSolutions that shist behaviours
Tuesday, 5 June 12
MorePapersVideoTweetsEmail
http://vimeo.com/tacsi
@bcaffin@ozinnovation
tacsi.org.au/design
tacsi.org.au
Tuesday, 5 June 12