Animal-Proof Your Website

RAVEN TRAINING SESSION

Animal-Proof Your WebsitePresented by Jon Henshaw, Co-Founder of Raven

Animal-Proof Your Website

I will eat your duplicate low quality content!and then poop it all out on your site.

Find Duplicate ContentCanonicalize or dump it

Find Low Traffic ContentDump it, redirect it, rewrite it or NOINDEX it

Find Irrelevant ContentMake it relevant or dump it

rel=“author”Build trust, authority and visibility with authorship

Animal-Proof Your Website

When I eat crappy links, I lose feathers.!When I lose feathers, you lose rankings.

Research BacklinksFind low authority and trustworthy sites

Find Toxic LinksUse a service like Link Risk to find toxic links

http://linkrisk.com/

Disavowing LinksMost sites do not need this

https://www.google.com/webmasters/tools/disavow-links-main

Anchor Text DiversityWith the exception of brand keywords, keep anchor text diversified

Quality over QuantityGet trustworthy and authoritative links

Vs.

Leverage Social MediaMake linkable content and share it like a boss!

Animal-Proof Your Website

I’m a 1,200 heart beats per minute wreck!that consumes half its body weight each day.!!

And I except nothing less than organic, all!natural content nectar from your site.

Write Focused ContentWrite for the long-tail and consider related entities

Animal-Proof Your Website

Semantic DiversityFocus on variations of the same topic and

consider more conversational copy

Smart, Relevant LinksDo this through outreach, PR, social, email, relationships, etc…

My page about Terrible Twos

Lifestyle

MediaParenting

MommyToddler Behavior

Brand Citation

Parenting Tips

Press Release

Parenting Advice

Parenting Tips

Toddler Behavior

Brand Citation

Parenting Tips

Terrible Twos

Animal-Proof Your Website

Don’t Forget• Speed

• Engagement

• Structured Data

• Signals

Animal-Proof Your Website

Q&A