ALACROA 2013 All Roads Lead to the Campus Visit

DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?

Tyler PetersonAssociate ProvostEnrollment Mgmt

Jeff KallayCofounderand CEO

Render Experiences

All Roads Lead to Your Campus Visit

Where the Experience and Authenticity Should Meet

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

Brands are mirrorsWe basedpurchase

upon conforming

self image

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

“I visited campus and it felt right!”

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

Your campus visits should be:

AuthenticEngaging

Memorable

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

Most influential information in application process

Arts & Science Group Student Poll

Campus Visit

Parents/Family Members 39%

Current Students/Graduates 33%

Website 26%

Printed Materials 25%

Guidance Counselor 24%

Admissions Staff 24%

65%

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

Eduventures survey of 7,867 high school juniors and seniors reported in The Chronicle of Higher Education

Use the web most heavily in researching colleges84%

71% Say the campus visit is

the most trusted source of information

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them.

Read the LA Times Article

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

Have a full time Campus Visit Director...

And, get them active @ www.civsa.org

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

Worked with campuses!250 Use the web most heavily in researching colleges

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

“It’s all about the experience!

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

Integration of the Four E’s / Experiences

Absorption

Immersion

Active Participation

Passive Participation

Education

Escape

Entertainment

Esthetic

Strategic Horizons, “The Experience Economy”

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

“I visited and it felt right!” (But it better look good.)

“The study by the Association of Higher Education Facilities Officers sought to determine “the relative importance of an institution’s physical assets on a student’s choice of school,” so they surveyed about 16,000 students from 46 colleges.

More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”

The Impact of Facilities on Recruitment and Retention of Students by David Cain, Ph.D. & Gary L. Reynolds, P.E.

CAMPUS VISITS PROGAMS

That Connect with Best Fits Students

Fix your “P” basics!3 Parking

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Fix your “P” basics! ParkingPlumbing

Place

3

Birmingham-Southern College Office of Admission

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

10 Tenets of “Experiences”1. Integrate Four E’s

2.Aesthetics/Esthetics3. Real and Authentic

4. Customization 5. Sensory Engagement

6. Emotional Engagement7. Anchored in Stories (not stats)

8. Signature Moment9. Themes

10. Mix in Memorabilia

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

Tips for your student guides/ambassadors:

Don’t be a “Tourbot”Be present

Set the expectation Choose your attitudeTell stories not stats

Watch your pronounsClose the deal

Have fun!

CAMPUS VISITS PROGAMSLynn UniversityBoca Raton, FloridaPrivate, four year national liberal arts collegeAffiliated with the United Methodist Church1415 students from 45 states and 13 countriesMember of the Colleges That Change Lives175 acres

This “Shangri-La north of Little Rock” proudly has no greek community

Lynn UniversityBoca Raton, FloridaPrivate1660 undergraduates24% international students from 78 nations123 lushly landscaped acres with six fresh water lakes

Hosted the last 2012 Presidential Debate

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSLynn UniversityBoca Raton, FloridaPrivate, four year national liberal arts collegeAffiliated with the United Methodist Church1415 students from 45 states and 13 countriesMember of the Colleges That Change Lives175 acres

This “Shangri-La north of Little Rock” proudly has no greek community

“It’s all about the community!”

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSLynn UniversityBoca Raton, FloridaPrivate, four year national liberal arts collegeAffiliated with the United Methodist Church1415 students from 45 states and 13 countriesMember of the Colleges That Change Lives175 acres

This “Shangri-La north of Little Rock” proudly has no greek community

“It’s all about the community!”

LUNCH AT LYNN

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

1600+ student visits

14% increase in visits

Enrolled largest freshmen class in five years

Read the Inside Higher Ed Article

CAMPUS VISITS PROGAMSHendrix CollegeConway, Arkansas (Little Rock suburb of 58,900)Private, four year national liberal arts collegeAffiliated with the United Methodist Church1415 students from 45 states and 13 countriesMember of the Colleges That Change Lives175 acres

This “Shangri-La north of Little Rock” proudly has no greek community

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

2000+ visitors

60% accepted students visit

30% yield rate on visit

10 Hendrix Experience Days

6 Paid Interns managing120 Volunteer HEAT-airport shuttle drivers-campus walker guides-lunch hosts-residential walkers-logisitics -arranging overnights

CAMPUS VISITS PROGAMS“Sense of the Butt!”

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS“Sense of the Butt!”

All families have lunch

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS“Sense of the Butt!”

National Signature Moment

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS“Sense of the Butt!”

National momentumIncreased enrollment

Better profileIncreased visit and yieldImproved retention rate

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSDenton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings

Fourth largest university in Texas“A green light to greatness.”

Dallas, Texas Private (founded in 1911 by United Methodist Church)Ranks in top one-fourth of national universities11,000 students from 50 states and 50 countries, 6,662 are undergraduate8 colleges and schools237 acres101 buildings

Home to 10 libraries including the George W. Bush Presidential Library“Academic Entreprenuership”

“Big Hair and Big Future”

Southern Methodist UniversityDallas, Texas Private (founded in 1911 by United Methodist Church)Ranks in top one-fourth of national universities11,000 students from 50 states and 50 countries, 6,662 are undergraduate8 colleges and schools3 campuses (Dallas, Plano and Taos, NM)237 acres (Dallas campus)101 buildings

Home to 10 libraries including the George W. Bush Presidential Library

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

CAMPUS VISIT PROGAMSThat Connect with Best Fits Students

Denton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings

Fourth largest university in Texas“A green light to greatness.”

Dallas, Texas Private (founded in 1911 by United Methodist Church)Ranks in top one-fourth of national universities11,000 students from 50 states and 50 countries, 6,662 are undergraduate8 colleges and schools237 acres101 buildings

Home to 10 libraries including the George W. Bush Presidential Library“Intellectual Entreprenuership”

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSDenton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings

Fourth largest university in Texas“A green light to greatness.”

Dallas, Texas Private (founded in 1911 by United Methodist Church)Ranks in top one-fourth of national universities11,000 students from 50 states and 50 countries, 6,662 are undergraduate8 colleges and schools237 acres101 buildings

Home to 10 libraries including the George W. Bush Presidential Library“Academic Entreprenuership”

“Big Hair and Big Future”

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSDenton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings

Fourth largest university in Texas“A green light to greatness.”

“Life is too short to go to college on an ugly campus.”

R. Gerald Turner, SMU President

Jeff Kallay TargetX

DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?

CAMPUS VISITS PROGAMSDenton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings

Fourth largest university in Texas“A green light to greatness.”The building is part of the message Mary Wright Admission Center, TCU

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSUniversity of North TexasDenton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings

Fourth largest university in Texaswith “A green light to greatness.”

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

20,200 visitors

22 Eagle Ambassadors(paid)

2250 tours given

CAMPUS VISITS PROGAMS= Eagle Ambassadors

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

Mass Customization

CAMPUS VISITS PROGAMS= Eagle AmbassadorsGeneral Tours

Graduate ToursGroup Tours

General ToursTransfer ToursGraduate ToursGroup ToursVIP Tours

VIP Tours

Transfer Tours

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS= Eagle Ambassadors

General ToursTransfer ToursGraduate ToursGroup ToursVIP Tours

Evening ToursPrivate Tours

Athlete ToursAcademic ToursSpecialty Tours

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

Mass Transportation

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

The BIG Picture

0

2250

4500

6750

9000

00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12

Prospective StudentsParents/GuestsEXPO studentsTotal Tours Given

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

Prospect to EnrolledYield Rate Comparison

0%

10.00%

20.00%

30.00%

40.00%

2008 2009 2010 2011 2012

Non-Tour TakersTour Takers

DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSBirmingham-Southern CollegePrivate, four year national liberal arts collegeAffiliated with United Methodist Church1,250 students192 “Hilltop” acres84 buildings

Smart students telling stories

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

That Connect with Best Fits Students

Fix your “P” basics!3 Parking

PlumbingPlace

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

Connect Emotionally to Faculty and Staff

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

Southern Ambassadors

Hilltop Hosts

All Roads Lead to Your Campus Visit

Founded in 19675,314 students500 acres

Becoming more confident and revealing it in the visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSAgents of Change

All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSAgents of Change

All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSAgents of Change

All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSAgents of Change

All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSAgents of Change

All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSAgents of Change

All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSAgents of Change

All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSAgents of Change

All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSAgents of Change

All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMSAgents of Change

All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit

CAMPUS VISITS PROGAMS

All Roads Lead to Your Campus Visit

Tyler PetersonAssociate ProvostEnrollment Mgmttpeterson7@aum.edu

Jeff KallayCofounderand CEO

jeff@renderexperiences.com

www.slideshare.net/renderexperiences

DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?

All Roads Lead to Your Campus Visit

Where the Experience and Authenticty Should Meet

All Roads Lead to Your Campus Visit

DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?

Tyler PetersonAssociate ProvostEnrollment Mgmt

Jeff KallayCofounderand CEO

All Roads Lead to Your Campus Visit

Where the Experience and Authenticty Should Meetwww.slideshare.net/renderexperiences