DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS? Tyler Peterson Associate Provost Enrollment Mgmt Jeff Kallay Cofounder and CEO Render Experiences All Roads Lead to Your Campus Visit Where the Experience and Authenticity Should Meet
Dec 15, 2014
DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?
Tyler PetersonAssociate ProvostEnrollment Mgmt
Jeff KallayCofounderand CEO
Render Experiences
All Roads Lead to Your Campus Visit
Where the Experience and Authenticity Should Meet
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
Brands are mirrorsWe basedpurchase
upon conforming
self image
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
“I visited campus and it felt right!”
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
Your campus visits should be:
AuthenticEngaging
Memorable
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
Most influential information in application process
Arts & Science Group Student Poll
Campus Visit
Parents/Family Members 39%
Current Students/Graduates 33%
Website 26%
Printed Materials 25%
Guidance Counselor 24%
Admissions Staff 24%
65%
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
Eduventures survey of 7,867 high school juniors and seniors reported in The Chronicle of Higher Education
Use the web most heavily in researching colleges84%
71% Say the campus visit is
the most trusted source of information
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
But most college tour scripts are numbingly similar, and information is not really the point. Students and their families are looking for the ineffable moment when, through some alchemy of atmosphere, setting or vibe, they suddenly know this is the place for them.
Read the LA Times Article
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
Have a full time Campus Visit Director...
And, get them active @ www.civsa.org
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
Worked with campuses!250 Use the web most heavily in researching colleges
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
“It’s all about the experience!
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
Integration of the Four E’s / Experiences
Absorption
Immersion
Active Participation
Passive Participation
Education
Escape
Entertainment
Esthetic
Strategic Horizons, “The Experience Economy”
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
“I visited and it felt right!” (But it better look good.)
“The study by the Association of Higher Education Facilities Officers sought to determine “the relative importance of an institution’s physical assets on a student’s choice of school,” so they surveyed about 16,000 students from 46 colleges.
More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”
The Impact of Facilities on Recruitment and Retention of Students by David Cain, Ph.D. & Gary L. Reynolds, P.E.
CAMPUS VISITS PROGAMS
That Connect with Best Fits Students
Fix your “P” basics!3 Parking
PlumbingPlace
Fix your “P” basics! ParkingPlumbing
Place
3
Birmingham-Southern College Office of Admission
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
10 Tenets of “Experiences”1. Integrate Four E’s
2.Aesthetics/Esthetics3. Real and Authentic
4. Customization 5. Sensory Engagement
6. Emotional Engagement7. Anchored in Stories (not stats)
8. Signature Moment9. Themes
10. Mix in Memorabilia
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
Tips for your student guides/ambassadors:
Don’t be a “Tourbot”Be present
Set the expectation Choose your attitudeTell stories not stats
Watch your pronounsClose the deal
Have fun!
CAMPUS VISITS PROGAMSLynn UniversityBoca Raton, FloridaPrivate, four year national liberal arts collegeAffiliated with the United Methodist Church1415 students from 45 states and 13 countriesMember of the Colleges That Change Lives175 acres
This “Shangri-La north of Little Rock” proudly has no greek community
Lynn UniversityBoca Raton, FloridaPrivate1660 undergraduates24% international students from 78 nations123 lushly landscaped acres with six fresh water lakes
Hosted the last 2012 Presidential Debate
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSLynn UniversityBoca Raton, FloridaPrivate, four year national liberal arts collegeAffiliated with the United Methodist Church1415 students from 45 states and 13 countriesMember of the Colleges That Change Lives175 acres
This “Shangri-La north of Little Rock” proudly has no greek community
“It’s all about the community!”
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSLynn UniversityBoca Raton, FloridaPrivate, four year national liberal arts collegeAffiliated with the United Methodist Church1415 students from 45 states and 13 countriesMember of the Colleges That Change Lives175 acres
This “Shangri-La north of Little Rock” proudly has no greek community
“It’s all about the community!”
LUNCH AT LYNN
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
1600+ student visits
14% increase in visits
Enrolled largest freshmen class in five years
Read the Inside Higher Ed Article
CAMPUS VISITS PROGAMSHendrix CollegeConway, Arkansas (Little Rock suburb of 58,900)Private, four year national liberal arts collegeAffiliated with the United Methodist Church1415 students from 45 states and 13 countriesMember of the Colleges That Change Lives175 acres
This “Shangri-La north of Little Rock” proudly has no greek community
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
2000+ visitors
60% accepted students visit
30% yield rate on visit
10 Hendrix Experience Days
6 Paid Interns managing120 Volunteer HEAT-airport shuttle drivers-campus walker guides-lunch hosts-residential walkers-logisitics -arranging overnights
CAMPUS VISITS PROGAMS“Sense of the Butt!”
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS“Sense of the Butt!”
All families have lunch
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS“Sense of the Butt!”
National Signature Moment
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS“Sense of the Butt!”
National momentumIncreased enrollment
Better profileIncreased visit and yieldImproved retention rate
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSDenton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings
Fourth largest university in Texas“A green light to greatness.”
Dallas, Texas Private (founded in 1911 by United Methodist Church)Ranks in top one-fourth of national universities11,000 students from 50 states and 50 countries, 6,662 are undergraduate8 colleges and schools237 acres101 buildings
Home to 10 libraries including the George W. Bush Presidential Library“Academic Entreprenuership”
“Big Hair and Big Future”
Southern Methodist UniversityDallas, Texas Private (founded in 1911 by United Methodist Church)Ranks in top one-fourth of national universities11,000 students from 50 states and 50 countries, 6,662 are undergraduate8 colleges and schools3 campuses (Dallas, Plano and Taos, NM)237 acres (Dallas campus)101 buildings
Home to 10 libraries including the George W. Bush Presidential Library
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
CAMPUS VISIT PROGAMSThat Connect with Best Fits Students
Denton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings
Fourth largest university in Texas“A green light to greatness.”
Dallas, Texas Private (founded in 1911 by United Methodist Church)Ranks in top one-fourth of national universities11,000 students from 50 states and 50 countries, 6,662 are undergraduate8 colleges and schools237 acres101 buildings
Home to 10 libraries including the George W. Bush Presidential Library“Intellectual Entreprenuership”
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSDenton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings
Fourth largest university in Texas“A green light to greatness.”
Dallas, Texas Private (founded in 1911 by United Methodist Church)Ranks in top one-fourth of national universities11,000 students from 50 states and 50 countries, 6,662 are undergraduate8 colleges and schools237 acres101 buildings
Home to 10 libraries including the George W. Bush Presidential Library“Academic Entreprenuership”
“Big Hair and Big Future”
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSDenton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings
Fourth largest university in Texas“A green light to greatness.”
“Life is too short to go to college on an ugly campus.”
R. Gerald Turner, SMU President
Jeff Kallay TargetX
DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?
CAMPUS VISITS PROGAMSDenton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings
Fourth largest university in Texas“A green light to greatness.”The building is part of the message Mary Wright Admission Center, TCU
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSUniversity of North TexasDenton, Texas (suburban DFW city of 117,187)Public, student-focused research university with 12 colleges and schools offering 97 bachelor’s, 85 master’s and 35 doctoral degrees857 acres165 buildings
Fourth largest university in Texaswith “A green light to greatness.”
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
20,200 visitors
22 Eagle Ambassadors(paid)
2250 tours given
CAMPUS VISITS PROGAMS= Eagle Ambassadors
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
Mass Customization
CAMPUS VISITS PROGAMS= Eagle AmbassadorsGeneral Tours
Graduate ToursGroup Tours
General ToursTransfer ToursGraduate ToursGroup ToursVIP Tours
VIP Tours
Transfer Tours
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS= Eagle Ambassadors
General ToursTransfer ToursGraduate ToursGroup ToursVIP Tours
Evening ToursPrivate Tours
Athlete ToursAcademic ToursSpecialty Tours
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
Mass Transportation
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
The BIG Picture
0
2250
4500
6750
9000
00-01 01-02 02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12
Prospective StudentsParents/GuestsEXPO studentsTotal Tours Given
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
Prospect to EnrolledYield Rate Comparison
0%
10.00%
20.00%
30.00%
40.00%
2008 2009 2010 2011 2012
Non-Tour TakersTour Takers
DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSBirmingham-Southern CollegePrivate, four year national liberal arts collegeAffiliated with United Methodist Church1,250 students192 “Hilltop” acres84 buildings
Smart students telling stories
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
That Connect with Best Fits Students
Fix your “P” basics!3 Parking
PlumbingPlace
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
Connect Emotionally to Faculty and Staff
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
Southern Ambassadors
Hilltop Hosts
All Roads Lead to Your Campus Visit
Founded in 19675,314 students500 acres
Becoming more confident and revealing it in the visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSAgents of Change
All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSAgents of Change
All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSAgents of Change
All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSAgents of Change
All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSAgents of Change
All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSAgents of Change
All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSAgents of Change
All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSAgents of Change
All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSAgents of Change
All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMSAgents of Change
All Roads Lead to Your Campus Visit All Roads Lead to Your Campus Visit
CAMPUS VISITS PROGAMS
All Roads Lead to Your Campus Visit
Tyler PetersonAssociate ProvostEnrollment [email protected]
Jeff KallayCofounderand CEO
www.slideshare.net/renderexperiences
DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?
All Roads Lead to Your Campus Visit
Where the Experience and Authenticty Should Meet
All Roads Lead to Your Campus Visit
DOES YOUR CAMPUS VISIT CONNECT WITH BEST FIT STUDENTS?
Tyler PetersonAssociate ProvostEnrollment Mgmt
Jeff KallayCofounderand CEO
All Roads Lead to Your Campus Visit
Where the Experience and Authenticty Should Meetwww.slideshare.net/renderexperiences