Transcript
Experience Design Consulting
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Experience Design Consulting
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Experience Design Consulting
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design brings great returns
Experience Design Consulting
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Experience Design Consulting
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design-led approach=success
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Experience Design Consulting
•! Graphic Designer
•! Creative Director
•! Information Architect
•! Interaction Designer
•! Product Design
•! Customer Experience
•! Experience Design
•! Experience Architect
•! Customer Centered Design
•! Human Computer Interaction
Graphics Data Experience Interaction
•! User Experience (UX)
Agility and….
people who focus on making digital products better
(for the end-users)
Experience Design Consulting
Customer Experience
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Experience Design Consulting
Customer Experience
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Experience Design Consulting
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Experience Design Consulting
Big Upfront Design – why it's bad
UX make it worse by setting
unrealistic expectations
Experience Design Consulting
Big Upfront Design – why it's bad
We forget we
are building products not
documents!
Experience Design Consulting
Big Upfront Design – why it's bad
People who build
are not even involved in the
design!
Experience Design Consulting
Big Upfront Design – why it's bad
People are not empowered to take ownership
and manage the process better !
Experience Design Consulting
Big Upfront Design – why it's bad
Big ideas that may
not be feasible,
done slowly
Experience Design Consulting
Blind Incremental Development – why it's bad
Assumes the
business knows what it wants
upfront!
Experience Design Consulting
Blind Incremental Development – why it's bad
UX Designers and end
users are not involved!
Business
acts as proxy for
the end user!
Experience Design Consulting
Blind Incremental Development – why it's bad
Delivering an IT
solution rather than
an experience
solution!
Experience Design Consulting
Blind Incremental Development – why it's bad
Prone to general
chunkiness due to lack of cohesion and
lack of clear vision!
Experience Design Consulting
Blind Incremental Development – why it's bad
Small ideas that are
technically feasible…
but still may not
deliver real value to
consumers…
done very quickly !
Experience Design Consulting
Big Upfront Design
•! Isolated, non-collaborative
approach
•! Includes customer research
BUT often fails to turn these insights into actionable designs
or initiatives
•! Slow, bloated and ineffective at
delivering
Blind Incremental Development
•! Collaborative, BUT often within a
limited team
•! Often does NOT include
discovery about consumer needs, focuses on the business acting as
a proxy for the consumer
•!Fast BUT often incremental, not
truly iterative and may not deliver real value to its intended audience
(Customers)
Big ideas that may not be
feasible, done slowly
Small ideas that are
technically feasible… but still may not deliver real value to
consumers, done very quickly
BAD Still BAD
Experience Design Consulting
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Standard
Approach
create paper based
documents of
increasing visual fidelity
which imply functional
behaviour
Agile UX
Approach
create interactive prototypes of
increasing
functional and visual fidelity in
order to model and test
functional
behaviour and the interactive
user experience
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It’s not graphic design…
Experience Design Consulting
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Experience Design Consulting
What makes Envisioning different?
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Experience Design Consulting
Envisioning
Lots of User Interaction
Functional Experiential
Very Little User Interaction
Experience Design Consulting
Envisioning
Bus BA DEV QA
IM UX End Users
End Users
Business
Jeff Patton
X
“It’s not an
iteration if you
only do it only
once”
Experience Design Consulting
Envisioning
Bus BA DEV QA
IM UX End Users
Lean, Spare & Correct Full, complete Build
efficiently
Experience Design Consulting
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Other industries prototype, why don’t we…
Experience Design Consulting
UX
Design for iteration 3
Review Iteration 1 User Test Both
Dev
Implement High Dev Cost, Low UX cost
features
Dev
Implement UX Design Dev
Implement UX Design
UX
Design for iteration 4 Review Iteration 2
User Test Both
Iteration 1
Release
Iteration 2 Iteration 3
UX
Design for Iteration 2
design analysis
UX Prototype
Usability Test
design analysis
UX Prototype
Usability Test
design analysis
UX Prototype
Usability Test
Dev
Implement UX Design
Iteration 4
Dev
Non Functional Build / Deployment
Iteration 5
UX
Ideation and Conceptual Design for next release
Inception
Visioning
Ideation and Conceptual Design
•! Short iterative design steps and regular testing cycles
•! Transition from “incremental” design to truly “iterative” design •! Multidisciplinary team with UX facilitating the design process
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Fully integrate to ensure quality…
Experience Design Consulting
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Become part of the design process
please
help!
Experience Design Consulting
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Experience Design Consulting
Envisioning Pilot
•! Context : REA and Transformation
•! Results : Things we discovered about the
Envisioning approach
Experience Design Consulting
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bring users in continuously
Experience Design Consulting
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build personas from real users
Experience Design Consulting
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get serious about experience quality
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