Transcript
Constructivisim• No political focus
• Held to the concept artist as engineer
• Embraced Photomontage
• Abstraction can only communicate ideas in a limited
fashion
• It is often necessary to reference the real world in order
to convey beliefs
The Arbeistrat
• Visual Arts could play an instrumental role in
building a new society
• Architecture must assume a leadership role in
the art because it afforded the opportunity for
greatest aesthetic and social impact
• Tschichold’s accomplishements
• Text with examples that could serve as a foundational reference for graphic designers both inside and outside modern groups
• Gave examples of asymmetry which he believed was preferable to symmetry
• Focused on the dynamic contrasts made by juxtaposing photography with type and that it should be san serif type
• Entire book is lower case.
• Showed by example that san serif was mot the most readable when used in long continuous passages
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