After World War II

Constructivisim• No political focus

• Held to the concept artist as engineer

• Embraced Photomontage

• Abstraction can only communicate ideas in a limited

fashion

• It is often necessary to reference the real world in order

to convey beliefs

The Arbeistrat

• Visual Arts could play an instrumental role in

building a new society

• Architecture must assume a leadership role in

the art because it afforded the opportunity for

greatest aesthetic and social impact

• Tschichold’s accomplishements

• Text with examples that could serve as a foundational reference for graphic designers both inside and outside modern groups

• Gave examples of asymmetry which he believed was preferable to symmetry

• Focused on the dynamic contrasts made by juxtaposing photography with type and that it should be san serif type

• Entire book is lower case.

• Showed by example that san serif was mot the most readable when used in long continuous passages