Adidas Integrated marketing Communication campaign

INTEGRATED MARKETING COMMUNICATION CAMPAIGN

Aditi GuptaPGMF1502

Amit ChauhanPGMF1505

Ankit K.SinghPGMF1507

Prasoon PallavPGMF1529

Sameer KhanPGMF1556

Aanchal SaxenaPGMF1501

COMPANY PROFILEAdidas was founded on 18 August 1949 by Adolf Dassler.Headquarter- Herzogenaurach, GermanyIndustry – apparel and accessoriesProducts- Sportswear, Sports equipment, FootwearIt employing more than 53,731 people in over 160 countries.Produces more than 660 million product units every year and

generate sales of € 14.5 billion (all figures relate to 2014).

INTEGRATED MARKETING COMMUNICATION

An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.

TOOLS OF IMC

Shaping future sport

Impossible is nothing

Fitness and Health

IMC TOOLS USED FOR FUTURE CAMPAIGN

Print Media

Strategic planning and Partnership

Event marketing

PRINT MEDIA

Hoarding in cricket stadium.

Collaboration with Gold gym: Person who take membership in gold gym, will get a pair of Adidas shoes ranges from 5,000 to 8,000.

You may be Strong, but we are Stronger…

Delhi marathon can be sponsored by Adidas and winner will be awarded a pair of Adidas shoes and t-shirts.

Run fast or be Last

RAMP WALK: In this the winner can get a chance to shoot a advertisement of adidas with brand ambassador of Adidas and can be shown on cover page of Adidas magazine

Being Fit, Being Classy…