Address Work Group March 10 Brussels

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International Address Data Advisory Working Group

Web Meeting March 10, 2010

THE FUTURE OF (POSTAL?) DATA IN A GLOBALIZING

ONLINE WORLD

Convenor, Charles PrescottEditor, The Prescott Report

Facilities courtesy of FEDMA

Purpose

• First, a thank you to FEDMA.• Second, a disclaimer.• Explore issues identified through

many conversations and much research.

• Articulate and concentrate concern and interest in the issues

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Purpose -2

• Is there interest in combining our resources and energies in an association?

• To present a unified and uniform face to the posts, regulators, policy-makers and businesses.

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Overall

1. The goal is to improve our businesses, the posts’ results, and the results of our clients through bigger, better and more accessible postal databases.

2. Expand out from that to all data?

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Long awakening

• RDA and DMA experience• Consultative Committee work• Standards Board• POC Address Work Group• Frustrations with simply information

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And then?....

CC and UPU: The Vision

• Addressing the World-An Address for Everyone IN ONE PLACE

• Every delivery point• Every change of address• Worldwide• All the time• Accessible by any mailer

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Next Steps

• CC Global Address Summit April 23, 2010

The importance of the address to the private sector. Developments in technology.

• UN – UPU-led “Addressing the World – An Address For Everyone-2011

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Deaf and Blind

• Business Needs Ignored-driven out by privacy considerations.

• What will you do with the data?• Who will have access?• To how much of it?• At what price?• In what form? • How will it be maintained?April 10, 2023

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E-commerce brings more high value traffic

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permissions-Editor@PrescottReport.comCourtesy: Adrenale

Export and Import Promotion

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•Exporta Facil – Brazil, Guatemala•USPS and Commerce – NEI•Shopping portals – Singapore, Hong Kong Post, Netherlands Antilles Post•Google UK•Saudi Arabia Post•Wishabi- Canada Post•Etc.

Biggest Issues

• Unfair license terms• Change of address files• Physical and email address link

• … and also…

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And also…

• Databases world-wide- inaccessible or nonexistent

• Businesses don’t understand importance of list hygiene-elevate the issue

• Policy-makers have not heard of the issue- and they will-need to capture

• Directive 11a…what does it mean? • And in addition……April 10, 2023

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Strategies to consider

• Awareness-building• Position papers and research• Partnerships• Press and conferences• Education, certification.

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Questions/ Comments?

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Next Steps

1. Steering committee volunteers 2. Articulate general mission3. Articulate specific goals for next 6 months4. Articulate action plan to realize concrete goals. 5. Consider funding. 6. What do you need to support discussion within your company of a possible investment in this effort?

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Thank You

Charles A.PrescottOak Knoll LLC

7 Hastings CourtSouth Salem, NY

10590 USA+1.914.533.0208chaspres@optonline.

net

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