Mid-term Review Brussels, 22 March 2012 The project TAO is managed by the Bern University of Applied Sciences and is co-funded under the Ambient Assisted Living (AAL) Joint Programme by the Swiss Federal Office for Professional Education and Technology, the Dutch Ministry of Health, Welfare and Sport, the German Federal Ministry of Education and Research, and the European Commission. www.thirdageonline.eu
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Mid-term ReviewBrussels, 22 March 2012
The project TAO is managed by the Bern University of Applied Sciences and is co-funded under the Ambient Assisted Living (AAL) Joint Programme by the Swiss Federal Office for Professional Education and Technology, the Dutch Ministry of Health, Welfare and Sport, the German Federal Ministry of Education and Research, and the European Commission.
www.thirdageonline.eu
Content
• Project Overview
• How the Project Creates Value: Project Activities
• Organizational Issues / Management Issues
• Impact and Dissemination
1. Project Overview
(20 min)
Project TAO (Third Age Online)
Three Main Goals:
1. Develop and disseminate effective methods to encourage older persons to join
online communities
2. Develop new service offerings in the context of online communities
3. Improve the user experience of community platforms (accessibility, usability,
sociability)
For the Benefit of Seniors, Online Communities, and Society (Triple Win)
Two Central Questions:
How can we stimulate older persons (60+) to participate in online communities? (to integrate them & enhance their social relationships in later life)?
How can we use the growing number of older persons to boost collaboration in online communities?
Consortium Partners / Co-operating Partners*
* The size of the dots is proportional to the amount of project work / volume of in kind contributions of the partners (as of Oct. 2010)
Wikimedia Deutschland
Berner Fachhochschule
Seniorweb.NL
UM Merit
Universität Ulm
Zeix AGStiftung Zugang für alleWikimedia Schweiz
Seniorweb CH
Swisscom AG
terzStiftungMD Systems
Coop
Management Structure
B. Estermann (BUAS)B. Estermann (a.i)P. Kenel+ various team members
B. Estermann (a.i.)
R. Glott (UM Merit)
S. BannierD. RichterT. SchwarzeF. ThiloT. HelferM. MarquardM. Westerhaus
M. Marquard (ZAWiW)
M. WesterhausR. SchneiderS. BannierA. Ninck, J. BennettK. Torben-NielsenB. EstermannS. Lücke, D. Reich
P. Kenel (WMCH)
A. BühlmannW. AffentrangerK. GrabenhorstE. Schmidt+ numerous volunteers/ staff members
E. Klein (BUAS)
M. RieschA. BolfingM. DietikerS. Grossenbacher
8 PM
107.5 PM 13 PM56 PM53 PM
28.5 PM
28 PM
Community Activities and Action Research (SP 1/4)- Goal of the Activities and Action Research
• show older persons the possibilities of using the internet for collaboration and networking
• conceptualizing and initiating different activities & covering with action research
• experiences have to be collected and systematized for transfer
- Strategies
• diverse activities from rather traditional (face-to-face) activation and advertising to new online activities and
collaboration in virtual groups
• broad and also target group-specific addressment; homogeneous age groups and intergenerational settings
- Difficulties / Challenges
• many older persons have strong reservations against online activities, they cannot imagine the personal
benefit for their everyday lives
• we have to demonstrate the potential personal benefit to be gained from online collaboration and online
communities not only for the fourth age but also for the third age
• Our results indicate that using or not using online communities is less a question of technological barriers
(usability) but rather a question of motivation and the expected benefit
• role models and good examples are needed
Software Development (SP 2)
- Goals
• Improvement of User Experience for online community platforms
2. How Does the Project Create Value? (Project Activities)
(30 min)
TAO-Actions: measures for mobilization, integration and retention (SP1/4)
Silberwissen - Winning and Activating Seniors
Information- and motivation lecture
Goals: To informTo whet appetite for contributingQuality assurance Open knowledge
Workshop 1Editing in Wikipedia
Goal: Each participant has written and formatted texts with Wikipedia-SyntaxPracticing in one‘s own accountWriting, copying and formatting texts independentlyRequirements for text contributions
Workshop 2Wikicommons – uploading and using own pictures
Goal: Each participant has uploaded and linked 2-4 pictures with the Wikipedia sitesBasic information about free licensesWikicommons as the world‘s biggest free media collectionUploading and linking own pictures with articles
Silberwissen-Goals in TAO 1.Project year
Freie Fahrt ins Internet
- Info Stand, Courses/Workshops, Support,
E-Learning, and Community to improve older
people‘s online experience
- For Seniors by Seniors (mostly volunteers)
- low-threshold, easy access
- Main Partners:
• seniorweb.ch
• Coop
• Pro Senectute Thurgau
• Wikimedia CH
• Swisscom
• Bern University of Applied Sciences
Freie Fahrt ins Internet - Objectives
First Year Realizations Second Year Goals
Volunteers 42 new „Ambassadors“, „Workshop Instructors“, and „IT-Helpers“6000+ hrs of volunteering
Original WMCH project manager not fit for the job; difficult personnel situation at WMCH, ZAWiW, Seniorweb CH, BUAS, and others in varying degrees
Ad interim and/or replacement solutions; shifting of taks to other partners; prioritization of activities.Slow-down in certain areas; time lags; additional overhead; fewer PR efforts (However: can also be an indicator for success when scaling up activities)
Lack of continuity regarding project team members
Departures leaders sub-projects 6 and 7; staff fluctuations at ZAWiW
Ad interim and/or replacement solutionsSlow-down in certain areas; fewer PR efforts
Organizational problems / individual partners' lack of organizational maturity
Especially a challenge for community partners for which the newly developped activities call for a steep progress in their organizational development (SenCH, WMCH, terzStiftung, to a lesser extent WMDE)
Carried out a pre-project at SenCH;support organizational development as part of action research; slow down the pace; shift resources from SP5 to SP4Slow-down in certain areas; resource problems and time lags in SP4.
Insufficient sustainability of mobilisation efforts
A constant threat when developping new activities which haven‘t been tested yet for their efficacy and/or in contexts where existing structures are insufficient to ensure effective multiplication (applies to most measures for mobilization)
User-centered approaches; early evaluation of effectiveness; Business Model approach to ensure sustainability on the provision sideInherent project risk from the outset; crucial with regard to project success
Difficulties in financing specific project activities
Financing of project activities at terzStiftung and SenCH
BUAS has supported SenCH in their fundraising efforts; support of organizational developmentterzStiftung: re-definition of project role; late start of activities
Inputs from Evaluation Board – Action Plan (1/2)
Measure Purpose ImplementationFocus research activities according to clear prioritization criteria
Avoid over-charging the project; focus the project activities on the main goal of the project; focus the project activities on innovation, user needs, demand from practitioners, sustainability of solutions, and know-how transfer.
Prioritization criteria have been agreed upon and are being implemented.
Develop business models with view on consulting activities
Come up with business ideas at an early stage of the project; focus on sustainable solutions; avoid getting lost in the multitude of possible issues.
Process initiated in December 2011; paused due to resource issues; taken up in March 2012.
Develop the TAO Handbook on a collaborative platform (Wikiversity) and embed it in an open Community of Practice; use the Design Thinking approach
Design the Handbook as a living knowledge base, providing fast access entry points; organize the know-how transfer within the consortium and beyond the project in one place; create possibilities for participation for external people; embed innovation management in a multi-stakeholder approach (researchers, end users, pratictioners); think “outside-in”, starting from the user perspective.
Work on the Wikiversity-project was initiated in November 2011; it is managed according to the Design Thinking method
Inputs from Evaluation Board – Action Plan (2/2)
Measure Purpose ImplementationMake the literature studies available to the members of the evaluation & advisory board for comments and additions
Profit from the know-how of board members.
The literature study “60plus” was sent out last fall. Feedback to the literature study “volunteers” will be solicited in March 2012.
Develop Facebook courses
Promote Facebook as a platform of entry; elaborate possibilities of usage in collaboration with practice partners
Facebook courses have been started at SeniorWeb.NL; a pilot course has been carried out by ZAWiW.
Set up a mailing list for Evaluation Board members
Keep the Evaluation Board members up to date, keep the conversation going throughout the year
The mailing list is in use
Promote the TAO Facebook page for exchange among project members and other interested parties.
Point Evaluation Board members and other stakeholders to project results; exchange information about TAO-related topics
A small number of people is using the TAO Facebook page to spread their news; it will be further promoted as project deliverables are published
Dealing with Resource Scarcity – Prioritization
Prioritization Criteria
Criterion TypeThe activity is directed at active participation of 50+ in online communities and/or online social networks MUST
There is a particular focus on creativity and innovation SHOULDA real demand has been demonstrated (user centered approach, buttom-up initiative)
SHOULD
There is an explicit demand and strong implication from the side of a practice partner
SHOULD
The activity has a high multiplication potential (successful pilot implementation, plausible business model)
SHOULD
The activity is methodologically useful for the production of the handbookSHOULD
There is a particular focus on and readiness for know-how transfer (between partners or beyond the consortium)
SHOULD
Ethical Issues
- Data Protection
• Informed consent needed for gathering and processing of personal
data
• Use of personal data only for the purpose indicated at collection
• Anonymization / pseudonymization as soon as possible
• National regulations apply
- Relationship with End Users / Practice Partners
• Practice partners and end users as equal partners in the action
research process and co-creation approach
Collaboration and Communication
Communication
Software Development
Impact Analysis / Evaluation
Handbook & Community of Practice
Community Development
Project Management
Many inter-connections between sub-projects
Various working group settings
Scalable organizational and communication structures
Building up organizational structures that reach beyond the project
7 sub-projects
6 areas of collaboration that cut across the 7 sub-projects
4. Impact and Dissemination
(20 min)
Value Creation in Collaborative Networks
Knowledge
Capacity Building
Outreach
Action
Exchange of information and know how. Participants decide individually whether they will make any changes or take actions.
Provision of training, research and other services which increase the participants’ capacity to implement solutions individually
Elaboration of strategies for change, leading to an exchange or coordination of resources; common development of artifacts
Engagement in collaborative actions; deliver services or ensure production in a coordinated fashion
Inspired by: Agranoff, R. 2006. Inside Collaborative Networks: Ten Lessons for Public Managers. Public Admin Rev, Dec. 2006.
Sub-systems of value creation
TAO Win-Win-Win
Legend
color code:advanced / completedwell on trackin preparation / initiated
Project Activities and Value Creation
Knowledge
Capacity Building
Outreach
Action
TAO Working DaysGrundtvig Learning Partnerships (e.g „Seniors in the Knowledge Society“)Advisory/Evaluation BoardAcademic Conferences and PublicationsTAO Handbook
Preliminary Study „60plus and Online Communities“MediaWiki Accessibility TestUser Research @ SenNL; Action ResearchE-Learning Workshop @ SenCHDrupal usability improvementsPreliminary Study „Volunteers“Surveys; Context AnalysisCo-Creation Workshops @ SenNL
Common PR effortsTAO Community of Practice @ WikiversityAccessibility Forum @ WikipediaWhite paper; TAO Consulting Concept
SilberwissenFreie Fahrt ins InternetSocial Media Specials @ SenNLFacebook & Google+ courses @ ZAWiWE-Learning @ SenCHWiki Loves MonumentsterzScoutsOld-young reading project
Impact Assessment (with Focus on Actions)Action Impact Targets (Indicators) Impact AssessmentSilberwissen Number of new authors
Number of new articlesNumber of edited articlesNumber of conversationsIntergenerational impact (communication between generations)Health impactImpact on quality of lifeDissemination (snowballing)
Wikimedia analysisBrief interviewsMental health index (MHI-5)
Freie Fahrt ins Internet Number of new membersActivity of new membersEffect on traditional membersEffect on conversations (inside / outside)Intergenerational impact (communication between generations)Health impactImpact on quality of lifeDissemination (snowballing)
Seniorweb.ch databaseBrief interviewsMental health index (MHI-5)
Social Media Specials @ SeniorWeb.NL
Number of participants / readersNumber of producersIntergenerational impact (communication between generations)Health impactEffect on conversations (inside / outside)Dissemination (snowballing)
Seniorweb.nl databaseBrief interviewsMental health index (MHI-5)