Ad Tech feedback May 2011

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My 3 most important learnings from Ad-Tech San Francisco 2011: social gaming, group buying, tablet strategy.

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Feedback & Trends:

@japies

Saturday 28 May 2011

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Group buying’s 4 pillars:

Saturday 28 May 2011

Group buying’s 4 pillars:commerce

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Group buying’s 4 pillars:commerce

local

Saturday 28 May 2011

Group buying’s 4 pillars:commerce

local

social

Saturday 28 May 2011

Group buying’s 4 pillars:commerce

local

social

mobile

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How can you ride the wave?

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How can you ride the wave? Start your own social buying business

Saturday 28 May 2011

How can you ride the wave? Start your own social buying business

Get your products / services onto a social buying web site

Saturday 28 May 2011

How can you ride the wave? Start your own social buying business

Get your products / services onto a social buying web site

Add a social buying plug-in onto your own web site

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Social gaming

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Social gaming

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Social gaming

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Social gaming

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Social gaming

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What is Social Gaming?

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How can can you play along?

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How can can you play along?

Install a game app on your web site

Saturday 28 May 2011

How can can you play along?

Install a game app on your web site

Identify branding opportunities within local games or intl. games in your target market

Saturday 28 May 2011

How can can you play along?

Install a game app on your web site

Identify branding opportunities within local games or intl. games in your target market

Develop your own games

Saturday 28 May 2011

How can can you play along?

Install a game app on your web site

Identify branding opportunities within local games or intl. games in your target market

Develop your own games

If all else fails: just start playing

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The tablet revolution is here!

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How can can you be tablet ready?

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How can can you be tablet ready?get in the game

Saturday 28 May 2011

How can can you be tablet ready?get in the game

Iterate and re-imagine constantly

Saturday 28 May 2011

How can can you be tablet ready?get in the game

Iterate and re-imagine constantly

Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs

Saturday 28 May 2011

How can can you be tablet ready?get in the game

Iterate and re-imagine constantly

Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs

Fit content to the device experience

Saturday 28 May 2011

How can can you be tablet ready?get in the game

Iterate and re-imagine constantly

Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs

Fit content to the device experience

Be rigorously platform-agnostic

Saturday 28 May 2011

How can can you be tablet ready?get in the game

Iterate and re-imagine constantly

Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs

Fit content to the device experience

Be rigorously platform-agnostic

Manage expectations

Saturday 28 May 2011

How can can you be tablet ready?get in the game

Iterate and re-imagine constantly

Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs

Fit content to the device experience

Be rigorously platform-agnostic

Manage expectations

Make your web presence HTML 5 compliantSaturday 28 May 2011

How can can you be tablet ready?get in the game

Iterate and re-imagine constantly

Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs

Fit content to the device experience

Be rigorously platform-agnostic

Manage expectations

Make your web presence HTML 5 compliantSaturday 28 May 2011

@japiesemarketingblog.co.za

Saturday 28 May 2011

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