Top Trends Driving Mobile Ecosystem Andy Bibby, General Manager, International AdTech Meetup London, October 14 2015
Top Trends Driving Mobile Ecosystem Andy Bibby, General Manager, International
AdTech Meetup London, October 14 2015
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What is Fyber?
in the mobile advertising industry
monthly active users on mobile
6 Years
320+M
employees in Berlin and San Francisco (~40% product)
ad requests/month
260
3.5B 3500+ mobile apps active
on our platform
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TOP 5 TRENDS
Join the conversation: #adtechtrends @Fyber @AdTechMeetupUK
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Rise of video advertising
$2.62 billion 50% in 2016
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Convergence of ad tech
Scalable
Mobile and desktop
Data analytics platform
Mediation platform
Providing targeting/
segmentation
Programmatic exchange
Successful ad tech player
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Programmatic sophistication
Worldwide Programmatic Ad Spend (in USD billion)
Automated buying is vital for advertisers to efficiently add mobile to their multi-screen marketing strategies while lowering cost per order and increasing the CTR.
2014 2015 2016 2017
$16.6
$21.9
$27.3
$32.6
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Data + Analytics = Greater Advertiser Value
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Data + Analytics = Greater Advertiser Value (Cont.)
Whales Payers
International users Localized promotions
Infrequent users Cross promote to
other games
Will never spend Higher frequency of ads
Purchase prone users Special discounts
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Dominance in “mobile-first” ad experiences
168
138 126
168
144 139
168
139
198
Time Spent per user per day with digital media (US daily average in minutes)
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Summary
▪ Rise of video advertising ▪ Convergence of ad tech ▪ Programmatic sophistication ▪ Data + Analytics = Greater Advertiser Value ▪ Dominance in “mobile-first” ad experience