Transcript
Mercedes – Benz is the trade mark of Daimler AG
Timeline of Daimler AG Benz & Company, 1883–1926 Daimler Motoren Gesellschaft AG,
1890–1926 Daimler-Benz AG, 1926–1998 DaimlerChrysler AG, 1998–2007 Daimler AG, 2007–present
Back in time to 1834 for the history of DAIMLER AG
Daimler AG headquarters, Stuttgart ,Germany
Gottlieb Daimler (1834 – 1900) Born on 17th March 1834 Attended Stuttgart polytechnic
college from 1857 – 1859 After his marriage in 1872 he
joined GASMOTOREN FABRIK DEUTZ as technical manager
In 1882 he started his own firm DAIMLER MOTOERN GASELLSCHAFT with Wilhelm May Bach
DAIMLER MOTOREN GASELLSCHAFT In 1883 Daimler and Wilhelm
came up internal combustion engine from here
Their main focus was high speed light weight engines
The two wheel motor engine
The business was successful DMG sold 10 vehicles to Emil Jellinek and in 1900 as many as 29
MERCEDES “Mercedes“ the product
name was named after Mercedes Jellinek daughter of Emil Jellinek who was born in 1889
Thus Mercedes brand name was born in June 23,1902
Carl Benz
Carl was born in Karlsruhe on 25 november1844
He later set up his own firm with mechanic August Ritter
The patent no.37435 was the birth certificate of the automobile (car)
In 1883 with some financial help he setup BENZ & CO, GASMOTOREN – FABRIK
In1886 he got patent for motor car Carl Benz….
Milestones crossed
Daimler Motoren Gasellchaft – Benz & co, ( 1920 - 1933 war , merger, economic crisis)
The end of the first world war presented a great challenge to automotive industry
Daimler Motoren Gasellchaft started to produce bicycles.
Daimler Motoren Gasellchaft and Benz &co, decided to merger to have good market for automobiles.
Daimler-Benz AG, 1926–1998
Daimler Motoren Gasellchaft and Benz & co, merged in June 28,1926
Incorporated in December 9,1936
Daimler - Benz AG ,share certificated in June 1942
Daimler – Benz AG (1933 – 1945 in the Nazi Era)
From 1937 Daimler – Benz AG produced LG 3000 trucks
aircraft engines DB 600 – DB 601 Due to increasing Nazi power
Daimler started to concentrate on more number of army vehicles
Initially DB – AG recruited women in order to cope the unit volume
Daimler total labour force was 63,610 in 1944 : of these half were forced labours .
Reconstruction (1945 – 1949)
The company lost half of its assets
And it was reduced to its original size when it first started
Sedan range
Luxury range
Benz sskl model racing
Economic miracle – Return to Market (1949 – 1960)
During this period from 1949 to 1960 DB – AG succeeded in regaining the position which it had enjoyed before second world war
As in 1954 it cracked the billion mark turnover and broke the existing sales record.
model 300 coupe in1954
Growth In All Areas (1960 to mid 1980’s
Daimler Benz – AG was in full form when many of European automotive companies were facing sharp market fluctuations in sales
series 201
Integrated technology change in corporate strategy (1984 – 1995)
The second oil crisis at the end of 1970’s and new Asian competitors changed the companies strategy
And the company decided to get into aviation.
World Corp: (1995 – 2007)
Taking the advancing globalization into account Daimler – Benz AG merged with CHRYSLER corporation
On may 7 1998 Daimler – Benz AG was changed to Daimler Chrysler
Leading to purchase of Thomas built buses and Western Star truck companies
Thomas Built Buses
Western Star Trucks
A new star is born: Production startup of the M-Class (W 164 series) in Tuscaloosa
Daimler – AG (2007 – present)
As a result of the real-estate crisis in the USA, recession set in worldwide. Having only hit the finance sector at the start, it escalated at the end of 2008 into a global economic crisis that deeply affected the automotive industry worldwide Groundbreaking ceremony for the
new plant in Kecskemétproject leader Michael Friess
The eco – friendly series cars of Daimler AG
Dr. Dieter Zetsche in the Launch of A- class last year
Its Companies……
Mercedes - Benz
Mercedes - AMG
Benz c63 AMG
Smart - cars
Freightliner
Freightliner-Classic
Western Star
Thomas Built Buses
Setra
Bharathbenz
Mitsubishi Fuso
Maybach
Denza
Kamaz
Renault – Nissan Alliance
Board Of Directors
Dr. Dieter ZetscheChairman of Board of Management
Dr. Wolf Gang BernhardDirector for Daimler Trucks
Dr. Christine Hohmann DehnhardsDirector for Integrity and Legal Affairs
Wilfried PorthDirector for Human & Labour Relation
Andreas RenschlerDirector for Manufacturing and Procurement Mercedes – Benz Cars & Mercedes Benz Vans
Hubertus TroskaDirector for Greater China
Bodo UebberDirector for Finance Controlling / Daimler financial services
Prof. Dr. Thomas WeberDirector for Group Research & Mercedes Benz Car Development
At a glanceClass of shares
Registered shares, ordinary shares only, no preferred shares
Capital stocks as of December 31, 2012 EUR 3,063 million
Number of shares as of December 31, 2012 1,067,578,882 shares
Ticker symbol DAI
SEDOL (Frankfurt listed) 5529027
Average daily trading volume German Xetra, Full Year 2012 5.4 million shares
Daimler currently holds interests in the following companies:
89.29% Mitsubishi Fuso Truck and Bus Corporation of Japan
50.1% Automotive Fuel Cell Cooperation of Canada
50% Engine Holding Rolls Royce holds the other 50%
50% Denser (Shenzhen BYD Daimler New Technology Co., Ltd)
49% Tognum of Germany due to the 50% share in Engine Holding, which holds 98% of the Tognum Shares.
12% Beijing Automotive Group (BAIC)
11% KAMAZ of Russia
7.5% European Aeronautic Defence and Space Company (EADS) the parent company of Airbus of Europe
At the end of 2011 McLaren Group completely bought back the stocks from Daimler.
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