AAN: Streaming Radio, Alt Brand Extension

January 24, 2013January 24, 201320132013

Agenda•A Bit of History

•The Transition of Radio and its Rules

•The Future

A Brief History of Media

The transition from atoms to bits

“The change from atoms to bits is irrevocable and unstoppable. Why now? Because the change is also exponential - small differences of yesterday can have suddenly shocking consequences tomorrow.”

Nicholas Negroponte

Nicholas NegroponteBeing Digital

Being Digital

New Technology is Disruptive

Where is radio going?

Driving the transition

The Future is upon us

Listening today - Internet connected devices

Converged Media is the future

Required - Compelling Content

Key elements of Storytelling

Tell the truth

Make it matter

Never be boringValerie Geller

Media ConsultantGeller Media

Repurposing Content

“Putting together a story for Print, Audio or Video storytelling is different. Print needs to be descriptive, video has B-role and audio is narrative and engaging. About 85% of each story can be used by the other medium.”

Erica MouraMultimedia Reporter

Boston Herald

Making It Happen

Lovewhip at JP Music Fest

Broadcast Tent at JP Music Fest

Worldwide Listenership

Over 8,500 listener sessions for the JP Music Fest

January 24, January 24, 2013201320132013

Paul Kamppgk2@backbone.com