January 24, 2013 January 24, 2013 2013 2013
AAN: Streaming Radio, Alt Brand Extension
Jun 19, 2015
Streaming Radio: Alt Brand Extension
Did you know that within 3-5 years, experts predict that all brand new vehicles will carry streaming radio? The future of radio is streaming and alt-weeklies are uniquely qualified to benefit from this technology and make money doing it!
Did you know that within 3-5 years, experts predict that all brand new vehicles will carry streaming radio? The future of radio is streaming and alt-weeklies are uniquely qualified to benefit from this technology and make money doing it!
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Transcript
January 24, 2013January 24, 201320132013
Agenda•A Bit of History
•The Transition of Radio and its Rules
•The Future
A Brief History of Media
The transition from atoms to bits
“The change from atoms to bits is irrevocable and unstoppable. Why now? Because the change is also exponential - small differences of yesterday can have suddenly shocking consequences tomorrow.”
Nicholas Negroponte
Nicholas NegroponteBeing Digital
Being Digital
New Technology is Disruptive
Where is radio going?
Driving the transition
The Future is upon us
Listening today - Internet connected devices
Converged Media is the future
Required - Compelling Content
Key elements of Storytelling
Tell the truth
Make it matter
Never be boringValerie Geller
Media ConsultantGeller Media
Repurposing Content
“Putting together a story for Print, Audio or Video storytelling is different. Print needs to be descriptive, video has B-role and audio is narrative and engaging. About 85% of each story can be used by the other medium.”
Erica MouraMultimedia Reporter
Boston Herald
Making It Happen
Lovewhip at JP Music Fest
Broadcast Tent at JP Music Fest
Worldwide Listenership
Over 8,500 listener sessions for the JP Music Fest
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