A to b Design thinking to Lean Thinking.

GETTING STARTED

STAGE GATE AGILEDESIGN THINKING

LEAN ANALYTICS

LEAN STARTUP LEAN UX

A B

problem solution

who’s problem?

$$$+

why would we fix it?

!

EXPERIENCE

CUSTOMER

COMPANY

!

EXPERIENCE

CUSTOMER

COMPANY

$$$+

EXPERIENCE

OUTCOMES

OUTCOMES

A B

A BQUESTIONS

WHO IS TELLING THE STORY?

DESIGN THINKING

DESIGN THINKING WHY?

DISCOVER BA

DESIGN THINKING

DEFINE DEVELOP DELIVERWHAT IS? WHAT IF? WHAT WOWS? WHAT WORKS?

EXPERIMENTATION

BA

DESIGN THINKING

COLLABORATION

EMPATHY

DIVERSITY

BA

DESIGN THINKING

LIVE IT

THINK STORIES

PROTOTYPE BA

DESIGN THINKING

PROTOTYPE

PROTOTYPE

PROTOTYPE

PROTOTYPE

PROTOTYPE

PROTOTYPE

PROTOTYPE

PROTOTYPE

PROTOTYPE

PROTOTYPE

PROTOTYPE

PROTOTYPE

PROTOTYPE

PROTOTYPE

DISCOVER BA

DESIGN THINKING

DEFINE DEVELOP DELIVER

LEAN ANALYTICS

LEAN STARTUP LEAN UX

HTTP://THELEANSTARTUP.COM/

LEAN ANALYTICS

LEAN STARTUP LEAN UX

build, MEASURE & learn

BA

LEAN STARTUP

EXPERIMENTATION

2010 10 15 THE LEAN STARTUP AT TECH_HUB LONDON - ERIC RIES

BA

LEAN STARTUP

waste

BA

LEAN STARTUP

PIVOT!

EXCUSE ME, I’M TAKING WHAT I LEARNT

BA

LEAN STARTUP

EXPERIMENT + FAST LEARNING =

NOT RUNNING OUT OF MONEY

BA

LEAN STARTUP LEAN THINKING

WHICH ACTIVITIES ARE VALUE CREATING AND WHICH ACTIVITIES ARE WASTE?

FAST LEARNING

BA

LEAN STARTUP

CUSTOMER DISCOVERY

CUSTOMER VALIDATION

CUSTOMER CREATION

SCALE COMPANY

PROBLEM IS UNKNOWN

BA

LEAN STARTUP

BUILD MEASURE

LEARN

BA

LEAN STARTUP

GO AND SEE FOR YOURSELF

(MVP) !

MINIMUM VIABLE PRODUCT

SPLIT-TEST

5 WHYS

BA

LEAN STARTUP

BUILD

LEARN

“B” “B??”

“A2.0”

MEASURE

STAGE GATE

STAGE GATE

$$$

BA

DESIGN THINKING

BUILDING

CHECKING IN

BUILDING BUILDING BUILDING

CHECKING IN CHECKING IN CHECKING IN

BA

DESIGN THINKING

BUILDING

CHECKING IN

BUILDING BUILDING BUILDING

CHECKING IN CHECKING IN CHECKING IN

AGILE

AGILE

how?

BA

AGILE

SPRINTS

SCRUM

SPRINTS SPRINTS

WHAT IS THE ANGLE?

Product / Service

CustomerBusiness Goals

Product / Service

Customer

STAGE GATE

Business Goals

Product / Service

CustomerBusiness Goals

Product / Service

CustomerDESIGN THINKINGBusiness Goals

Product / Service

CustomerBusiness Goals

Product / Service

Business Goals Customer

LEAN ANALYTICS

LEAN STARTUP

LEAN UX

A B?

DISCOVER BA DEFINE DEVELOP DELIVER

DISCOVER BA DEFINE DEVELOP DELIVER

DISCOVER BA DEFINE DEVELOP DELIVER

BUILD MEASURE

LEARN

DISCOVER BA DEFINE DEVELOP DELIVER

BUILD MEASURE

LEARN

SPRINTS

SCRUM

SPRINTS SPRINTS

DISCOVER BA DEFINE DEVELOP DELIVER

SPRINTS

SCRUM

SPRINTS SPRINTS

BUILD MEASURE

LEARN

$$$+