GETTING STARTED
A to b Design thinking to Lean Thinking.
Oct 21, 2014
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GETTING STARTED
STAGE GATE AGILEDESIGN THINKING
LEAN ANALYTICS
LEAN STARTUP LEAN UX
A B
problem solution
who’s problem?
$$$+
why would we fix it?
!
EXPERIENCE
CUSTOMER
COMPANY
!
EXPERIENCE
CUSTOMER
COMPANY
$$$+
EXPERIENCE
OUTCOMES
OUTCOMES
A B
A BQUESTIONS
WHO IS TELLING THE STORY?
DESIGN THINKING
DESIGN THINKING WHY?
DISCOVER BA
DESIGN THINKING
DEFINE DEVELOP DELIVERWHAT IS? WHAT IF? WHAT WOWS? WHAT WORKS?
EXPERIMENTATION
BA
DESIGN THINKING
COLLABORATION
EMPATHY
DIVERSITY
BA
DESIGN THINKING
LIVE IT
THINK STORIES
PROTOTYPE BA
DESIGN THINKING
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
PROTOTYPE
DISCOVER BA
DESIGN THINKING
DEFINE DEVELOP DELIVER
LEAN ANALYTICS
LEAN STARTUP LEAN UX
build, MEASURE & learn
BA
LEAN STARTUP
EXPERIMENTATION
2010 10 15 THE LEAN STARTUP AT TECH_HUB LONDON - ERIC RIES
BA
LEAN STARTUP
waste
BA
LEAN STARTUP
PIVOT!
EXCUSE ME, I’M TAKING WHAT I LEARNT
BA
LEAN STARTUP
EXPERIMENT + FAST LEARNING =
NOT RUNNING OUT OF MONEY
BA
LEAN STARTUP LEAN THINKING
WHICH ACTIVITIES ARE VALUE CREATING AND WHICH ACTIVITIES ARE WASTE?
FAST LEARNING
BA
LEAN STARTUP
CUSTOMER DISCOVERY
CUSTOMER VALIDATION
CUSTOMER CREATION
SCALE COMPANY
PROBLEM IS UNKNOWN
BA
LEAN STARTUP
BUILD MEASURE
LEARN
BA
LEAN STARTUP
GO AND SEE FOR YOURSELF
(MVP) !
MINIMUM VIABLE PRODUCT
SPLIT-TEST
5 WHYS
BA
LEAN STARTUP
BUILD
LEARN
“B” “B??”
“A2.0”
MEASURE
STAGE GATE
STAGE GATE
$$$
BA
DESIGN THINKING
BUILDING
CHECKING IN
BUILDING BUILDING BUILDING
CHECKING IN CHECKING IN CHECKING IN
BA
DESIGN THINKING
BUILDING
CHECKING IN
BUILDING BUILDING BUILDING
CHECKING IN CHECKING IN CHECKING IN
AGILE
AGILE
how?
BA
AGILE
SPRINTS
SCRUM
SPRINTS SPRINTS
WHAT IS THE ANGLE?
Product / Service
CustomerBusiness Goals
Product / Service
Customer
STAGE GATE
Business Goals
Product / Service
CustomerBusiness Goals
Product / Service
CustomerDESIGN THINKINGBusiness Goals
Product / Service
CustomerBusiness Goals
Product / Service
Business Goals Customer
LEAN ANALYTICS
LEAN STARTUP
LEAN UX
A B?
DISCOVER BA DEFINE DEVELOP DELIVER
DISCOVER BA DEFINE DEVELOP DELIVER
DISCOVER BA DEFINE DEVELOP DELIVER
BUILD MEASURE
LEARN
DISCOVER BA DEFINE DEVELOP DELIVER
BUILD MEASURE
LEARN
SPRINTS
SCRUM
SPRINTS SPRINTS
DISCOVER BA DEFINE DEVELOP DELIVER
SPRINTS
SCRUM
SPRINTS SPRINTS
BUILD MEASURE
LEARN
$$$+
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