A Student's Guide to Social Media

Social media Lancaster University

What do you want to

achieve?

What can you do with social media?

• Promotion

• News channel

• Emotional investment

Twitter…

• Great for promotion and raising awareness

• Quickly spread news and events

• Easy to interact with a massive audience

Facebook…

• Great for creating a ‘hub’

• Additional content like video

• ‘Permanent’ discussion features

Chorlton Arts Festival

insight

Blog

• Great for promotion and raising awareness

• Links from social media sites

• Easy to interact with a massive audience

• Tie in other material like YouTube/ Flickr

• Posterous and Tumblr

insight

Emotional investment

• Audioboo – Recording software

• Images – Flickr/ Instagram/Hipstamatic

• Gives people additional content

Some general pointers

• There are no set rules

• Don’t feel like you have to do all at once

• Don’t be overwhelmed

• Stick with it

Finding interesting people

Finding interesting people

What to do once you’ve found them…

• @ mention

• RT

• Get involved (events/projects)

Facebook…

• @ mention

• Discuss

• Events

• Do something creative…

Interesting stuff

Vee Uye (@vee_uye)

14 Days of ManchesterStranger on the 11th Floor11 Candles

http://vee-uye.com

Larkin’ About (@larkinmcr)

http://larkin-about.co.uk