A Fundamental Disruption: Moving Information Architecture Into the Hands of Individual Consumers
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IA Summit 2009 • Memphis
A fundamental disruptionMoving information architecture into the hands of individual consumers
Digital cameras were a disruptive technology
Photo from Flickr, by lnx.
Disruptive technologies underperform at first…
Time
Performance
High-end marketdemands
Low-end marketdemands
You arehere!
Based upon The Innovator’s Dilemma by Clayton Christensen
…but they eventually catch up.
Time
Performance
High-end marketdemands
Low-end marketdemands
You arehere!
Based upon The Innovator’s Dilemma by Clayton Christensen
Semantic technology is now catching up…
Semantic Technology• Encodes meanings.• Auto-recognition of topics and
concepts… • Enables machines as well as
people to understand, share and reason…
…and is poised to disrupt IA.
Semantic Technology• Encodes meanings.• Auto-recognition of topics and
concepts… • Enables machines as well as
people to understand, share and reason…
Information Architecture• The art of expressing a model or
concept of information…• The art and science of organizing
and labeling…• The structural design of shared
information environments.
Definitions from:
The fundamental disruption:
Rather than producers organizing information in advance, consumers
will organize it on demand.
“Beware, the end is near!”
<Yawn />
Artist’s rendition from NASA
The pace of semantic innovation is accelerating
specialized semantic technologies
Web 2.0semi-structured data
Semantic Web
cooperation
structured data
Demonstrations
Zepheira: Remix
http://remix.zepheira.com/
Simile: Exhibit
http://www.simile-widgets.org/exhibit
Thomson Reuters: Calais: Semantic Proxy
http://semanticproxy.opencalais.com
Vivisimo: Clusty
http://clusty.com
So what might this mean for IA?
Peter Sweeney | peter.sweeney@primalfusion.comRobert Barlow-Busch | bbb@primalfusion.com
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