IA Summit 2009 • Memphis A fundamental disruption Moving information architecture into the hands of individual consumers
A Fundamental Disruption: Moving Information Architecture Into the Hands of Individual Consumers
Oct 18, 2014
Presented at the 2009 IA Summit conference by Peter Sweeney and Robert Barlow-Busch of Primal Fusion.
Technologies are considered disruptive if they challenge fundamental assumptions about how we do things. There is a fundamental assumption in information architecture that producers need to organize content before consumers can access it effectively. This is so fundamental that it permeates virtually every aspect of today’s online experience...
This presentation briefly introduces semantic technologies before exploring how these technologies could challenge the foundations of information architecture...
Technologies are considered disruptive if they challenge fundamental assumptions about how we do things. There is a fundamental assumption in information architecture that producers need to organize content before consumers can access it effectively. This is so fundamental that it permeates virtually every aspect of today’s online experience...
This presentation briefly introduces semantic technologies before exploring how these technologies could challenge the foundations of information architecture...
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IA Summit 2009 • Memphis
A fundamental disruptionMoving information architecture into the hands of individual consumers
Digital cameras were a disruptive technology
Photo from Flickr, by lnx.
Disruptive technologies underperform at first…
Time
Performance
High-end marketdemands
Low-end marketdemands
You arehere!
Based upon The Innovator’s Dilemma by Clayton Christensen
…but they eventually catch up.
Time
Performance
High-end marketdemands
Low-end marketdemands
You arehere!
Based upon The Innovator’s Dilemma by Clayton Christensen
Semantic technology is now catching up…
Semantic Technology• Encodes meanings.• Auto-recognition of topics and
concepts… • Enables machines as well as
people to understand, share and reason…
…and is poised to disrupt IA.
Semantic Technology• Encodes meanings.• Auto-recognition of topics and
concepts… • Enables machines as well as
people to understand, share and reason…
Information Architecture• The art of expressing a model or
concept of information…• The art and science of organizing
and labeling…• The structural design of shared
information environments.
Definitions from:
The fundamental disruption:
Rather than producers organizing information in advance, consumers
will organize it on demand.
“Beware, the end is near!”
<Yawn />
Artist’s rendition from NASA
The pace of semantic innovation is accelerating
specialized semantic technologies
Web 2.0semi-structured data
Semantic Web
cooperation
structured data
Demonstrations
Zepheira: Remix
http://remix.zepheira.com/
Simile: Exhibit
http://www.simile-widgets.org/exhibit
Thomson Reuters: Calais: Semantic Proxy
http://semanticproxy.opencalais.com
Vivisimo: Clusty
http://clusty.com
So what might this mean for IA?
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