7 Deadly Sins You Commit Online But Would Never in the Branch

Post on 25-Dec-2014

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Most bank and credit union digital offerings are shamefully inconsistent with the physical branch experience. Join this session to learn what you're doing wrong and how to fix it.

Transcript

Welcome! We’ll start soon. While you’re waiting, download our most popular report:

The Future of Account Opening

How mobile technology, user experience design, and changing consumer preferences will transform the way banks and credit unions open accounts http://bit.ly/FutureAccountOpening

Seven Sins You Commit Online — But Would Never in the Branch

Laurie McLachlan

VP of Marketing

Bottomline Technologies

Michelle Brown

Director of Marketing

ZAG Interactive

Featu

res

INACCESSABILITY

1

•––

•–––

•––

COMPLEXITY

2

Source:

Change Sciences

ABSENCE

3

DIFFICULTY

4

BAIT & SWITCH

5

REPETITION

6

NEGLECT

7

Leaving an interested prospect in

the middle of a conversation

Questions and Free Resources

Contact Andera

AnderaProductInfo@bottomline.com

Contact ZAG Interactive

Sales@zaginteractive.com

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