7 csr group 7 section c_disruptive innovation for social change
Post on 16-Apr-2017
293 Views
Preview:
Transcript
1
Disruptive Innovation for Social Change
PRESENTED BY GROUP 7 (SECTION C)
AJAY GROVER (13P122)ANUBHAV PROOTHI (13P127)JATIN GUPTA (13P145)MAYANK RATHORE (13P150)SHIVANG GUPTA (13P168)SIDDHARTH JAIN (13P173)
March 7th, 2014
3Innovation Types
Sustainable
Disruptive
Catalytic
• Additional Features • Better quality• Breakthrough Products• Directed towards existing
customers
• Simpler, more convenient solution• Less expensive• Directed towards new or less
demanding customers
• A subset of Disruptive Innovation• Social Change is Primary
Objective
4Catalytic Innovation
Expanding support for organizations that are approaching social-sector problems:
1. In a fundamentally new way2. Scalable3. Sustainable4. System – changing
“catalytic innovation”
5Identifying Catalytic Thinking
• They create systemic social change through scaling and replication
• They meet a need that is either over-served or may not be served at all
• They offer products and services that are simpler and less costly than existing alternatives
• They generate resources, such as donations, grants, volunteer/intellectual capital
• They are often ignored, disparaged or even encouraged by existing players
8Social Works and Research Centre (1/2)
Also called as the “Barefoot College” A voluntary organization working in the
fields of education skill development health women empowerment electrification through solar power for
the upliftment of rural people
11Dilli Haat - Overview
HAAT = VILLAGE MARKET
Jaya Jaitly 1994 Marketplace 15 daysRs. 100 per day
Conceptualized by Year of Inception
Handicrafts
Industry Model Shop Setup
12Dilli Haat – Innovation Model
After Dilli HaatEarlierArtisansCustomers New Delhi
DisruptiveInnovation
• Allows rural producers to reach new markets which were not accessible before• Promotes rare/endangered craft forms (e.g. Pattachitra), ensuring their survival
14NARAYANA HEALTH
Serving the unserved SegmentsPr
ovid
ing Quality Service at affordable price
Eliminating Distance Barrier using Telemedicine
150 surgeries everyday and 80000 patients seen every month
15NARAYANA HEALTH
The leadership has made delivering high quality care at the lowest possible cost a noble aim
developed a training programme to engage families in patients’ care
implementing cost saving methods such as accepting donations, relying on digital X-rays
NH performs about eight times more surgeries per day than India's average.
Social Changes contributed
17e-Choupal
• Launched in June 2000, by an Indian conglomerate ITC LimitedOrigin
• An initiative to link directly with rural farmers via the internet for procurement of agricultural products
Purpose
• Rise in income levels of the farmers• Improvement in quality of output• Reach out to more than 4 million
farmersAdvantages
18E-Choupal – A Catalytic Innovation
Scaling: It has reached to more than 4 million farmers changing their lives that no other venture has ever done
Unserved needs: A platform where farmers can directly negotiate the sale of their produce, and can gain access to various market information
Simpler and less costly: Easy way to access information on prices and best practices, and to place orders for agricultural inputs through online
Generation of funds: ITC used its own money to fund this initiative as it possessed a huge potential to become a key driver of growth for its FMCG business
Ignorance by existing players: No other player in the market tried to put funds in this segment as it required a lot of investment in time, money and resources
19Learnings and Conclusion
Learnings:Catalytic Innovations make CSR initiatives to: Effectively address the social cause by serving a huge segment that generally stays
out of focus from regular CSR Have ripple effect in the economy by the fundamental social changes it brings about
Conclusion:The huge funding available for Social causes in this country if directed towards Catalytic Innovations, India would see a better tomorrow very soon
top related