7 csr group 7 section c_disruptive innovation for social change

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Disruptive Innovation for Social Change

PRESENTED BY GROUP 7 (SECTION C)

AJAY GROVER (13P122)ANUBHAV PROOTHI (13P127)JATIN GUPTA (13P145)MAYANK RATHORE (13P150)SHIVANG GUPTA (13P168)SIDDHARTH JAIN (13P173)

March 7th, 2014

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3Innovation Types

Sustainable

Disruptive

Catalytic

• Additional Features • Better quality• Breakthrough Products• Directed towards existing

customers

• Simpler, more convenient solution• Less expensive• Directed towards new or less

demanding customers

• A subset of Disruptive Innovation• Social Change is Primary

Objective

4Catalytic Innovation

Expanding support for organizations that are approaching social-sector problems:

1. In a fundamentally new way2. Scalable3. Sustainable4. System – changing

“catalytic innovation”

5Identifying Catalytic Thinking

• They create systemic social change through scaling and replication

• They meet a need that is either over-served or may not be served at all

• They offer products and services that are simpler and less costly than existing alternatives

• They generate resources, such as donations, grants, volunteer/intellectual capital

• They are often ignored, disparaged or even encouraged by existing players

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Why Not Incumbent Players?

Maintaining the Status Quo! Won’t Change unless they absolutely have to!

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Social Works and Research Centre: Tilonia

8Social Works and Research Centre (1/2)

Also called as the “Barefoot College” A voluntary organization working in the

fields of education skill development health women empowerment electrification through solar power for

the upliftment of rural people

9Social Works and Research Centre (2/2)

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Dilli Haat

11Dilli Haat - Overview

HAAT = VILLAGE MARKET

Jaya Jaitly 1994 Marketplace 15 daysRs. 100 per day

Conceptualized by Year of Inception

Handicrafts

Industry Model Shop Setup

12Dilli Haat – Innovation Model

After Dilli HaatEarlierArtisansCustomers New Delhi

DisruptiveInnovation

• Allows rural producers to reach new markets which were not accessible before• Promotes rare/endangered craft forms (e.g. Pattachitra), ensuring their survival

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NARAYANA HEALTH

14NARAYANA HEALTH

Serving the unserved SegmentsPr

ovid

ing Quality Service at affordable price

Eliminating Distance Barrier using Telemedicine

150 surgeries everyday and 80000 patients seen every month

15NARAYANA HEALTH

The leadership has made delivering high quality care at the lowest possible cost a noble aim

developed a training programme to engage families in patients’ care

implementing cost saving methods such as accepting donations, relying on digital X-rays

NH performs about eight times more surgeries per day than India's average.

Social Changes contributed

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e-Choupal an ITC Initiative

17e-Choupal

• Launched in June 2000, by an Indian conglomerate ITC LimitedOrigin

• An initiative to link directly with rural farmers via the internet for procurement of agricultural products

Purpose

• Rise in income levels of the farmers• Improvement in quality of output• Reach out to more than 4 million

farmersAdvantages

18E-Choupal – A Catalytic Innovation

Scaling: It has reached to more than 4 million farmers changing their lives that no other venture has ever done

Unserved needs: A platform where farmers can directly negotiate the sale of their produce, and can gain access to various market information

Simpler and less costly: Easy way to access information on prices and best practices, and to place orders for agricultural inputs through online

Generation of funds: ITC used its own money to fund this initiative as it possessed a huge potential to become a key driver of growth for its FMCG business

Ignorance by existing players: No other player in the market tried to put funds in this segment as it required a lot of investment in time, money and resources

19Learnings and Conclusion

Learnings:Catalytic Innovations make CSR initiatives to: Effectively address the social cause by serving a huge segment that generally stays

out of focus from regular CSR Have ripple effect in the economy by the fundamental social changes it brings about

Conclusion:The huge funding available for Social causes in this country if directed towards Catalytic Innovations, India would see a better tomorrow very soon

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