5 ways to reduce marketing overwhelm

5 Ways To Reduce Your Marketing Overwhelm

Michele Woodward

Who the Hell Is Michele Woodward?

• White House staffer• Corporate marketer• Business Owner• Master Coach

• Government Contracts• Retainer agreement

Marketing is simply all the things you do to get your phone to ring.

Biggest Marketing Asset - You

• Your strengths• Your values• Your passions

• Your temperament (Kolbe, MTBI)• Your Brand• Your voice

• YOUR WHY

Know Your Client• Demographics

• What’s their pain?• How do they like to be talked to?

• Where are they?

• WHY A NICHE IS IMPORTANT

Know Where To Spend Your Time

• Channels- writing, speaking, networking

• Exposure that matters• High touch

COACHING IS NOT A COMMODITY

Know how to be consistent

Know How to be persistent

• 6 contacts 1 client • Plant seeds• Long term/short term vision

Questions & Answers