Transcript
Floral Design
Flower: DracaenaTerm: Visual Merchandizing
Dracaena (Dra seen a)Dragon Tree/Corn Plant• Non flowering• Low light levels• Let dry between waterings• Fertilize monthly in summer• Many varieties
– Marginata– Lemon Lime– Corn Plant
• Scale, mealybugs, and thrips are most common pests
• Propagate by cuttings, air layering
Visual Merchandizing:
• Efforts to attract customers to the shop and create interest in the flowers and merchandise so customers will want to buy.
Visual Merchandizing
Visual Merchandizing
Visual Merchandizing
• Labeling • Themes - Seasons• Displaying Merchandise• Advertising Methods
Labeling
• Essential for a successful business– Place where noticeable by customer– Contain name & selling price– Provide information & suggest possibilities– Use various shapes & sizes
Displaying Merchandise
Principles of Displays
• Items should be displayed in quantity• Should be properly arranged• Changed frequently• Kept clean and neat
Types of Displays• Point-of-Purchase
– Consists of tables, bins, or special racks– Locate in heavy traffic– Bought-on-impulse items
• Floor– Large items– Large quantities of small items– Good for special promotions– Well stocked
Today
• Budvases• Conditioning• Finish Posters• Plant ID Practice – Quiz Monday• Tomorrow
– Corsages for Kindegarten Class– Plant sale Prep
• Friday – plant Sale
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