5 5 displays

Floral Design

Flower: DracaenaTerm: Visual Merchandizing

Dracaena (Dra seen a)Dragon Tree/Corn Plant• Non flowering• Low light levels• Let dry between waterings• Fertilize monthly in summer• Many varieties

– Marginata– Lemon Lime– Corn Plant

• Scale, mealybugs, and thrips are most common pests

• Propagate by cuttings, air layering

Visual Merchandizing:

• Efforts to attract customers to the shop and create interest in the flowers and merchandise so customers will want to buy.

Visual Merchandizing

Visual Merchandizing

Visual Merchandizing

• Labeling • Themes - Seasons• Displaying Merchandise• Advertising Methods

Labeling

• Essential for a successful business– Place where noticeable by customer– Contain name & selling price– Provide information & suggest possibilities– Use various shapes & sizes

Displaying Merchandise

Principles of Displays

• Items should be displayed in quantity• Should be properly arranged• Changed frequently• Kept clean and neat

Types of Displays• Point-of-Purchase

– Consists of tables, bins, or special racks– Locate in heavy traffic– Bought-on-impulse items

• Floor– Large items– Large quantities of small items– Good for special promotions– Well stocked

Today

• Budvases• Conditioning• Finish Posters• Plant ID Practice – Quiz Monday• Tomorrow

– Corsages for Kindegarten Class– Plant sale Prep

• Friday – plant Sale