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GROW YOUR BRAND’S ECOSYSTEM
Social Media for Business
brought to
you by
and the way
we consume
media
Letter eMail
Phone Smartphone
Brochure Website
Seminar Webinar
Books eBooks
Newsletters eNewsletters
eNews
Newspaper Online News
SocialisingSocial
Networking
TOOWOOMBA
IPSWICH
BRISBANE
MACKAY
CAIRNS
TOWNSVILLE
Brisbane Auchenflower (Wesley Hospital), Capalaba, City, Everton Park, South Bank, Springfield LakesT 1800 111 IVF [483]
CairnsT [07] 4041 2400
IpswichT [07] 4638 5243
MackayT [07] 4965 6500
ToowoombaT [07] 4638 5243
TownsvilleT [07] 4772 8900
For more information on clinic and specialist locations or Queensland Fertility Group’s regular public information events visit www.qfg.com.au
QFG
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Queensland Fertility Group’s
Network of Care 1800 111 IVF [483]
www.qfg.com.au
Welcome to Queensland Fertility Group
Public Information 1800 111 IVF [483] www.qfg.com.au
They communicate, socialise, access news, shop, research and engage with businesses through multiple digital platforms, and many of these are on the go (iPads and Smartphones).
eNews
socialsphere
For many companies, social media is an important part of their marketing plan.
of businesses have set aside a portion of their marketing budget to
social networkingactivities
26%[Source: Community Engine]
In Australia
Some companies are even shifting budget from traditional to new media to better connect and engage with their audience.
broadcastprint
radio outdoorsocial media
digital
blogs
$$$$ $$
More than a quarter of Australian businesses now have a Facebook page, 17% have a Twitter page and 10% have a YouTube channel. [Source: Community Engine]
Australian businesses are becoming
more connected
17%25% 10%
And seeing results:
40% of Australian businesses gain new customers through social networks.[Source: Regus Survey]
Over
How will
social media benefit your business?
Your business can:Have
control
of your social ecosystem
build
your brand and increase brand awareness
Get valuable customer
feedbackand engagement
Your business can:Benefit from
word of mouth
communication amongst your customers
Best of all, it’s
FREE
and completely
measureable!
Never before have you been able to
upon real time activity about your brand.
You can deliver
better customer service turn customers into
powerful brand advocates and super boost your
brand awareness to existing and new audiences.
Let’s share the statistics:
110 billion minutes on social networks and blog sites. That equates to 22% of all time online![Source: Nielsen]
The world spends over
And Australians are spending more time on social media sites
than any other country!
now represents more than 30% of the entire userbase
As of 2011, Facebook has
500 millionThe
35+active users – that’s about ... demographic
The 18-24 demographic grew the fastest: in
20
10-1
1
50%of users log in every day
74%1 13in e
very
people on Earth
55 milliontweets are published every day
There are
106 millionEvery day
300,000accounts on Twitter users join Twitter
Twitter’s search engine gets
600 million queries every day
55%45%
Every day YouTube exceeds
2 billion viewsThe average person spends
15 minutes a dayon the site
There are
100 million
The average age is
25-45active LinkedIn users
Let’s get local
[Sources: Nielson & Regus Survey 2011]
Australia has more than
9,000,000
75% of Australian internet users visit Facebook
70% visit YouTube
34% visit Twitter
of
Au
stra
lian
s n
ow
ow
n o
ne
online Australians are now interacting with companies via
social networking sites
2 in5Nea
rly
Did you know? In the world, more than
200 million people access Facebook from their phone
43% proving we are becoming connected consumers
of social networking, news, shopping, etc
of Australians own a Smartphone
active Facebook users
Social media is becoming an increasingly important role in consumer decision making.
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of Australian businesses agree that if they do not employ social media they
risk losing touch with their customers.
50% [Source: Community Engine]
to conduct some form of social media activity in 2010 (compared to 40% in 2008). [Source: Community Engine]
70%of all Australian businesses intended
Welcome to Brio World.
DESIGN
Brand Culture & Language Development
Brand Naming & Positioning Strategy
Media Planning & Buying
Campaign Strategy & Execution
Brand Communication PlanningBrand Experience Assessment & Development
Mu
ltim
edia
& A
nim
atio
n
Dig
ital
Cam
pai
gn
Dev
elo
pm
ent
Info
rmat
ion
Arc
hit
ectu
re /
SEO
Web
site
Dev
elo
pm
ent
& D
esig
n
Co
pyw
riting
Strategic P
lann
ing
Social M
ed
ia Strategies
Traditio
nal &
Dig
ital Marketing
ADVERTISING
DIG
ITA
L
PR
Brand Identity & Style Guidelines
Campaign, Print & Digital Design
combine our strategic and creative minds to produce your complete social media toolkit.
Brio Group’s
4powerful divisions
Social Media Strategy
Social Media Policy
+ Integration with your website and digital marketing initiatives
Social Media Set-Up & Custom Page Design
Content Calendars
Social Media Training
Content Execution
Tweets, Facebook
status updates,
LinkedIn Updates.
Let us help you maximise your
social media activity to ensure the
best return on your
digital investment.
and you’ll feel confident you’re getting the best
& with your fans
engagement exposure
Social Media for business
Are you ready?
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