4 Advanced Tactics for Your SEO Strategy
Post on 16-May-2015
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4 Advanced Tactics for Your SEO StrategyHow Social Media Marketing can be effectively used to compliment SEO Success
Dial In: (484) 589-1011Access Code: 347-461-183
@webmarketing123
@TravisLowSEO
@bradleywjoe
#wm123
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Webinar Agenda
1 Generate Quality LeadsIntegrate SEO with social media to draw leads through engaging content
2 Build Relevant Inbound LinksCreate a specialized community for your target demographic
3 Improve SEO Strategy and Raise Your ROIOptimize your website “hub” with social media “spokes”
4 Spread Knowledge Socially to Boost SEOPower your calls-to-action with effective incentives in the social space
#wm123
Webinar Agenda
1 Generate Quality LeadsIntegrate SEO with social media to draw leads through engaging content
2 Build Relevant Inbound LinksCreate a specialized community for your target demographic
3 Improve SEO Strategy and Raise Your ROIOptimize your website “hub” with social media “spokes”
4 Spread Knowledge Socially to Boost SEOPower your calls-to-action with effective incentives in the social space
#wm123
Research client personas in social media to create SEO-ready content
1 Generate Quality Leads
• Content
o Connect to your target audience
o Find what people are looking for and interested in
• Visibility
o Create promotions, conversations in secondary space
o Build more backlinks to your site
• Call to Actiono Gain insight on the persona of your model client
o Research, test, and determine directed methods to reach your
target market and promote increased quality traffic
“Google considers the
popularity of your site
based on your site’s
prominence and how
present and visible it is
on the web.” - OrangeSoda
#wm123
Search engines index social media content
1 Generate Quality Leads
Social networks generate traffic and leads through search engine indexing,
supporting your SEO efforts to gain traction in your target demographic.
• Post updates regularly
• Produce high quality tweets
• Regularly promote news, offers, product releases
• Utilize indexing sites that link all relevant content back to your original content
o Digg
o Delicious
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Create compelling calls-to-action to convert prospects to leads
1 Generate Quality Leads
Make your calls to action stand out more with expansion into social media.
• Motivation Utilize call-to-action appearance tips for SEO and
Social Media Optimization:
• Incentive
• Viral
• Combined relevance
#wm123
Webinar Agenda
1 Generate Quality LeadsIntegrate SEO with social media to draw leads through engaging content
2 Build Relevant Inbound LinksCreate a specialized community for your target demographic
3 Improve SEO Strategy and Raise Your ROIOptimize your website “hub” with social media “spokes”
4 Spread Knowledge Socially to Boost SEOPower your calls-to-action with effective incentives in the social space
#wm123
All About Blogs
2 Build Relevant Inbound Links
Blogs naturally attract search engine traffic to your site.
This is the best kind of link.
• Choose keywords that are moderate (not too broad) in order to bring visitors
who could likely become subscribers, converters, sales.
• Moderate to exact keywords may not bring as much traffic as broad keywords,
but they will bring more sales.
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Blogs Best Practices
2 Build Relevant Inbound Links
• Update or ping typically in the morningo Sweet spot for blogs, tweets, Facebook posts
o Use tools like Seesmic to schedule your tweets, posts across all social networks
• Integrate more sharing/connection techniques to build social “points” with
search engineso “Tweet This” ~ Twitter
o “Share This” ~ Facebook
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Blogs Best Practices
2 Build Relevant Inbound Links
• Increase number of spider visitso Blog on the anniversary of the period that the spider comes to your site.
o Through regular tracking, you can start to predict when the spider will revisit to
read an update.
o Ping just as the spider crawls your update for an SEO “one-two” punch.
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Tune up your Articles, Press Releases, Whitepapers with Social
2 Build Relevant Inbound Links
• On Twitter
• Link to eBooks, webinars, company
releases, products, news, articles
• On Facebook
• Initiate wall posts, news alerts,
sharing activities daily
• On YouTube
• Create engaging videos with calls-
to-action, education about your
products
Ex: Cisco YouTube page
• On LinkedIn
• Monitor and maintain forum activity,
news feeds
Straight from Google- Matt Cutts, Head of Google Search
Team:
As our initial step we use Google index to build our indexing
module. To start the indexing module we have to define the types
of social media websites to be indexed. And here is the list,
- Blogs
- Discussion Forums
- News
- Videos and
- Micro Blogging (Twitter)
And here is how we build our indexing engine.
- Use Google Blog search and news search to follow the activity in
Blogs and News respectively
- Use Google alerts to follow recent activity in forums, videos,
LinkedIn and Facebook
- To follow twitter activity use its own search
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People are hanging out in social networks
2 Build Relevant Inbound Links
Improve your link popularity and brand image in social networks as social information and
signals are being used in search engine rankings for Google and Bing.
• Utilize free search engine tools:
o Google Webmaster Tools
o Bing Webmaster Tools
o Yahoo Site Explorer
Inbound links
Learn and monitor how the search engines see your site and
the inbound links that you are currently attracting.
#wm123
Webinar Agenda
1 Generate Quality LeadsIntegrate SEO with social media to draw leads through engaging content
2 Build Relevant Inbound LinksCreate a specialized community for your target demographic
3 Improve SEO Strategy and Raise Your ROIOptimize your website “hub” with social media “spokes”
4 Spread Knowledge Socially to Boost SEOPower your calls-to-action with effective incentives in the social space
#wm123
SEO best practices = Social Media Optimization best practices
3 Improve SEO Strategy and Raise Your ROI
• Contento Publish naturally written, unique content
o Incorporate keywords from competitive
keyword research
o Keywords should align with the terms
searchers are using.
o Include incentive-driven calls-to-action.
• Keywords
o Anchor text helps spiders understand the
theme of your “linked to” page and what it is
about.
o Links that say “Click here” do nothing to build
your visibility with the search engines.
Higher sales in stores and on
website proven.
~ MarketingSherpa
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Follow SEO-friendly rules when drawing up SMM plans
3 Improve SEO Strategy and Raise Your ROI
• URLso Naturally use your keywords in your file names and URLs
o Do not use underscores in your URL, only hyphens
• Inbound and Internal Linkso Create a “bibliography” for your site with inbound links.
o Best trusted sources are those that reference other reputable, quality sources.
o Sustain a “table of contents” to make your site better optimized for spider crawls
with organized and intuitive internal links.
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Each social media strategy should have a core purpose behind it
3 Improve SEO Strategy and Raise Your ROI
• Map a plan of goals & action items
o Brand/product awareness
o Product promotions/sales
o Lead generation/email list building
o Viral activity
o Customer service
• Perform a competitive analysiso Locate your target audience and where your competitors are making traction
• Determine best platforms for each marketing goalo Each platform provides different types of SEO leverage
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Create a specific lead to action path with each SMM effort
3 Improve SEO Strategy and Raise Your ROI
• Set up profiles
• Create, monitor Hub sites
• Create, monitor Spoke sites
• Lead traffic flow in and out of hubs
• Build and cultivate your communities
**The purpose and strategy behind each hub and spoke site is most important.
Remember quality of links over quantity.**
#wm123
Webinar Agenda
1 Generate Quality LeadsIntegrate SEO with social media to draw leads through engaging content
2 Build Relevant Inbound LinksCreate a specialized community for your target demographic
3 Improve SEO Strategy and Raise Your ROIOptimize your website “hub” with social media “spokes”
4 Spread Knowledge Socially to Boost SEOPower your calls-to-action with effective incentives in the social space
#wm123
Improve your SEO strategy by opening more traffic routes to your site
4 Spread knowledge to socially boost SEO
Social networks are outside spaces for…
• Cultivating interaction with your business
• Directing traffic to your site
• Providing users with background education
People are statistically spending increased time
in social networks.
If you extend your SEO strategy into just a few
social media efforts, you will see increases in
quality traffic.
Rising trend of
participating
social media
audience
#wm123
Apply SEO tactics to all future SMM endeavors for full success
4 Spread knowledge to socially boost SEO
Arriving to your site from a social network, those visitors can be qualified as high
quality leads based on the time and effort they spent learning about your company
and the fact they participated in an action outside of your corporate site.
• Conduct research and tests to draw in the
right audience.
• The more interactions and links you create,
the better optimized your site will be among
search engines, and the more leads you will
produce.
#wm123
Be a Leader in your field and show it off.
4 Spread knowledge to socially boost SEO
• Spread awareness about your products and important news
• Share education in the industry
o How your business contributes to the community
o How it differentiates from the competition
• Communicate with your customers/clients
• Promote quality link buildingo Actively engage in SEO and SMM efforts
• SEO & SMM work togethero Strengthen your SEO and ultimately ROI
SMM is like icing on the SEO cake.
It is a creative, fun element that adds to the value of your SEO.
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Know that SEO and SMM go hand-in-hand when it comes to rankings
4 In Conclusion…
• Encourage action and interaction through:
o Keyword-driven, clear calls-to-action
o Quality link-building
o Lead growth through FFO capture
• Become a reliable, dependable source:
o Spread education, knowledge in the industry
o Promote your business as a leader among your
competition through different social media platforms
o Interact and cultivate your user base, providing
customer service and resources
Thank You!
#wm123
Thank you for your attendance today!
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