37 ways for innovation by combination

37 ways of innovation by

combination

37 ways for smart combining

More public 37 ways: http://www.slideshare.net/marcnewshoestoday/slideshows

37 ways is a growing set of checklists and inspiration sources for new product or service innovation. Based on our innovation archive (+ 4.250 tagged innovations), we extract important trends, principles or evolutions. Today we focus on innovation by combination.

37 ways is useful in individual or group brainstorms. You can browse systematic or let you inspire at random.

Looking for new products, look and imagine if one of this 37 ways of combining is possible for your challenge.

1. The printing press in 1439

http://www.ideachampions.com/weblogs/archives/2008/06/post_24.shtml

When Gutenberg was asked how he arrived at the invention of the printing press, he confessed it

was as simple as seeing a new connection between

two existing products: the wine press and

the coin punch.

2. Combination art and function

http://www.jaga.be/discoverheatwave/Default.aspx

This gorgeous bas-relief hangs on your wall like a work of art, drawing all eyes to it... Heatwave by Joris Laarman and Jaga pushes the boundaries of comfortable heating. This intriguing modular heating system is the first to unite the fine details of craftsmanship with industrial efficiency. The result is an expressive design with a maximum amount of surface to release warmth.

3. Dual functions

http://www.red-dot.sg/concept/porfolio/o_e/PR/R141.htm http://www.gibbstech.com/mediacentre/quadski.php

4. Brand extensions

http://en.wikipedia.org/wiki/Brand_extension

5. Extra function of packaging

http://www.designspotter.com/

6. Multi-use

7. Temporary combinations

http://www.youtube.com/watch?v=Lg9qnWg9kak

8. Nested dolls

9. Combine product and service

10. Offline and online combinations

http://www.ohgizmo.com/2009/03/11/youtube-addict-stickers/

11. Matt Ridley

http://www.youtube.com/watch?v=OLHh9E5ilZ4

12. Extra functions

13. Hybrid energy

http://www.solarnavigator.net/solar_sailor.htm

14. Co-branding

http://en.wikipedia.org/wiki/Co-branding http://nl.wikipedia.org/wiki/Co-branding

15. Fun and function combinations

http://www.waterforpeople.org/extras/playpumps/playpumps-video.html

16. Old and new combinations

http://www.janvormann.com/dispatchwork.php

17. Double functions (IKEA commercial)

http://www.youtube.com/watch?v=TaK9nI8US3c

18. Make oxymoron's real

http://en.wikipedia.org/wiki/Oxymoron http://www.oxymoronlist.com/

Oxymoron is a figure of speech in which incongruous or contradictory terms appear side by side.

infotainment – home office – docudrama – fish farm – plastic glasses – virtual reality – mobile home – bio-technology – artificial intelligence – e-book – mass-customization - …

19. All in one products

1

20. Imagine weird combinations

21. Adjectival innovations (example tourism)

http://en.wikipedia.org/wiki/List_of_adjectival_tourisms

22. Adjectival innovations (example tourism)

http://en.wikipedia.org/wiki/List_of_adjectival_tourisms

23. Combine with specific target groups

24. New combinations of supply and demand

25. New combinations

Creativity is merely bissociation: the collision of two apparently unrelated frames of reference

Arthur Koestler

26. Dual view

27. Fiat automobile factory with rooftop test track!

http://en.wikipedia.org/wiki/Lingotto

28. Combination tool: Idea Generator

http://www.tdbspecialprojects.com/

29. Combination power

http://lego.wikia.com/wiki/Lego#LEGO_today http://www.baseplate.com/toys/minifig/

30. Start combining at young age

http://www.youtube.com/watch?v=Z9Jq15NqNuQ

31. Co-…

Co-creatingCo-fundingCo-buyingCo-design

Co-managementCo-educationCo-sourcing

32. Inspiration from other branches / industries

Look for inspiration in other industries / sectors / …

33. Combine with new business models

http://www.slideshare.net/oukearts/10-new-business-models-for-this-decade

34. The Medici effect

http://mappio.com/mindmap/lucianop/the-medici-effect http://www.themedicieffect.com/book/

What do termites and architecture have in common? Music records and airlines? And what does any of this have to do with healthcare, card games or cooking?Most of us would assume nothing. But out of these seemingly random combinations have come groundbreaking ideas that have created whole new fields. In his bestselling book, Frans Johansson takes us on a fascinating journey to the Intersection: a place where ideas from different industries and cultures collide, ultimately igniting an explosion of extraordinary and new innovations.

35. Force combinational possibilities (Paul Sloane)

http://www.refresher.com/mindfulnetwork/articlelive/articles/47/1/Weird-Combinations-Work/Page1.html

36. Your combinations

1

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marc@newshoestoday.com

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