37 Easy Ways to Boost Visibility and Engagement With Twitter

#AhaTribe

AhaTribe.com | Lani & Allen Voivod, Your Allies in Possibility | @LaniVoivod | @AllenVoivod

7 Vital Reasons Why Twitter Is a Must, PLUS 37 Easy Ways to Boost Biz Visibility,

Revenue, and Results With Twitter

‘A-Ha!’ Tribe 101 Webinar, April 2014

“They laughed when I joined Twitter…

but when I started to tweet!”

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A note from your Allies in Possibility…Hi there! Thanks for checking out this presentation.

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About the ‘A-Ha!’ Tribe in 2014

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What’s on the Path Ahead…• Why Twitter?• Workin’ the Twitter Mojo• Advancing Expert Status• Powering Up Networking• Enhancing Communication• “Twips” and “Twicks” ;)

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Why Twitter?

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1. Universal search

placement

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2. Second biggest social

network

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3. Third largest search engine

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4. Every tweet is its own web

page!!!

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5. World gone mobile

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6. Author authority,

social authority

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7. Tap into the pulse of the

planet!

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Workin’ the Twitter Mojo

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Build a presence without a website.

Don't have an official business (yet)? Want to test interest in an idea? Use

Twitter!

#1

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Strategic visibility

Twitter is your digital elevator pitch! Stand out in your field,

show off your interests and alliances.

#2

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Inbound links

Twitter is among the top 10 most popular websites. A bunch of links from

there to your site? Good for SEO.

#3

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Establish brand voice

Use Twitter to extend,reinforce, and humanize

the brand experience you want to create.

Go for it!

#4

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Monitor your brand/industry

Folks are already talking about you, and issues related to your biz.

Do you know what they’re saying?

#5

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Market your products and services

Yes, you can do this on Twitter. (Moderation is recommended.) Always provide value first and

foremost.

#6

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Tweet from anywhere

Use your mobile device to tweet, RT, and

connect from wherever you are. No excuses - tweeting can't get easier!

#7

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Research

Use search.twitter.com to start. Services like Topsy, Twitonomy go

deeper. Spy on competitors, eavesdrop on

customers.

#8

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Trendspotting

Find hot topics of conversation to join. How?

Follow key tweeters, watch Trending Topics, search hashtag activity.

#9

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Brainstorming

Use Twitter to solicit and track idea generation from people around the

world, for real-time collaboration.

#10

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Crowdsourcing

Ask for ideas/comments/feedback on your products and services –

especially ones you haven‘t created yet!

#11

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Recruiting

Many recruiters, headhunters & HR professionals use Twitter to fill

positions, find & screen prospective applicants.

#12

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Advancing Expert Status

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Job seeking

Demonstrate expertise, passion, motivation, creativity, voice.

In other words, stand out from the crowd!

#13

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Share knowledge

How long have you been doing what you love? You must have learned a lot over the years. Tweet it in bite-sized

chunks!

#14

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Multi-task learning

You read, listen to, and watch things to help you do your job better.

Leverage what you learn by tweeting!

#15

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Create social proof

Over time, as you continue to dish knowledge, resources, and practical

tips, you boost your know/like/trust factor.

#16

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Be the filter#17

There‘s so much information online, it's overwhelming.

You can be the trusted voicewho sorts the wheat from the chaff.

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Powering Up Networking

#AhaTribe


Make connections

Clients, prospects, centers of influence,

joint venture partners, vendors, media, and industry experts are ALL on

Twitter.

#18

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Join the conversation/party

People are talking - about your brand, industry, issues related to both.

Crash the party. Add your two cents!

#19

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Who you “appear” to know

When you @ reply big names & brands,

onlookers see you as having conversations with heavy hitters.

#20

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Easier reach

We're all getting hundreds of emails a day.

@ replies? Not as many. It's often easier to connect on Twitter.

#21

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Join directories

WeFollow & Twellow are two of many that specialize in indexing

businesses/people. Get listed, find folks to follow there.

#22

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Enhancing Communicati

ons

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Create and amplify buzz

Around products, events, blog posts,you name it.

Ask people to re-tweet you andspread the word.

#23

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Accept feedback

Give customers, partners, vendors, etc. a place to share their

questions/comments/concerns. Radical transparency works.

#24

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Presence

Your Tribe is seeking you out. Be there. Connect with them where they are,

when and how they want to be reached.

#25

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Exclusive feeds

Lock access to tweets, & grant viewing permission only to VIPs. Create an exclusive benefit, communication

channel, etc.

#26

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Get personal

Share a bit about parenting, pets, hobbies, inspiration, humor, &

other things that make you human.

#27

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Crisis management

You can‘t wait 24 hours to get news out and respond to situations when

there’s a disaster, natural or otherwise.

#28

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Get ninja with lists

Organize, monitor, & engage your favorite communities, thought leaders, brands, businesses, clients, customers,

and allies.

#29

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“Twips” and “Twicks” ;)

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Categorize your tweets

Use the hashtag (#) right before a word or abbreviation to make themed

tweets easily searchable. (i.e. #AhaTribe)

#30

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Automate communications

Use a service like HootSuite, Buffer, or Twitter itself (for advertisers) to

pre-load tweets for later publication.

#31

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Enhance your website

Use http://twitter.com/settings/widgets to create custom widgets for your

website.

#32

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Integrate blog/Twitter

Install http://about.twitter.com/resources/

buttons for easy sharing & following; Google “Twitter blog plug-ins” to auto-tweet

posts.

#33

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Integrate Twitter/Facebook

Use http://facebook.com/twitter to have all your Facebook Page’s updates

posted to Twitter, too.

#34

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Use other posting/reading tools

HootSuite, TweetDeck, Sprout Social all let you manage multiple Twitter

streams at a glance.

#35

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Use a URL shortener

Maximize your tweet space! http://bit.ly converts long links, tracks

clickthroughs.

#36

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And finally…

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The ‘A-Ha!’ Tribe Agenda for 2014

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You’re invited! Join today at AhaTribe.com!On-demand access to:

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Go beyond text

Post photos with your tweets, use SoundTracking for music, Vine and YouTube for video.

Rock your tweets!

#37

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Thank you!What was one of your favorite tips or ideas shared in this webinar? Tweet it!• @EpiphaniesInc• #AhaTribe• http://AhaTribe.com

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37 Easy Ways to Boost Visibility and Engagement With Twitter

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