21 days to a rockin' social media presence as seen at blog her '13
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21 Steps to a Rockin’ Social Media Presence
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21 Steps to a Rockin’ Social Media Presence
JEN PHILLIPS APRILWrite Words Marketing, @jenphillipsapri
INSTRUCTOR
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What We’ll Cover Today • Enhancing Your Linked In and Facebook –
Week 1: Linked In, Week 2: Facebook, Week 3: Bringing it all together • Getting it Done• How to Streamline
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The Social Media Landscape Is Crowded
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It Pays to Focus
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Week 1: Linked In Why Use It? Businesses Report 4X the Leads
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Day 1: Linked In Profile Upload Your Photo (Under “Profile” you’ll see “edit profile”)
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Next Optimize Your Headline for Search
• Nutritionist is better than “Owner at …”
• You have 120 characters—so make the most of it
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Get Recommendations• Give them too!
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Are You Credible?
Photo
•Use a prof. image•Include an optimized headline
Exp.•Include your experience•Highlight skills/resultsRec.•Ask for and give recommendations•At least 3
Day 2: Google Alerts/Talkwalker
Talkwalker.com/alerts
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Day 3: Complete Your Profile• Complete your education (use accurate dates because Linked In will try to connect you with
other alums) • Write your narrative/summary (use keywords) • Upload your resume • Add skills • Add honors/awards/certifications• Ask for and give 3 recommendations • Connect with people – upload your contacts list or manually invite people (Linked In will give
you ideas) • Update regularly
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Day 4 & 5 Linked In Groups
• Be a Joiner
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Day 6
(small group exercise)
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Day 7: • Review your LinkedIn groups – Can you share something from your FAQ
exercise?
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Week 2:
1 billion +
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Day 8: Dress to Impress• 851 x 315
• Profile image – 160 x 160
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Make it Professional
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When you click the donate tab you get…
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Day 9: Content
What will you post?
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It’s All About Them
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Mix it up
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Eliminate “Social Media Block”
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Plan it out
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Break it Down
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It Can Be Fun Too
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3 Ideas:
1—Take one of your FAQ and turn it into a FB post or 3….2—What images can you use?3--Are there relevant pages on your website you can point readers towards? (If not, can you make one?)
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Ask for what you want
• Post a photograph on your Facebook Page • Ask for “likes” • Click “like” if you’d like to be here
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Send Out Email • Day 12: Invite People to Like Your Page
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Day 10-13: Action! • On Your FB page• On LinkedIn
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Day 13: Check out the Competition
• What’s your competition doing on Facebook and Linked In?
• Make a post to your Linked In Status Update
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Week 3: Update Your Calendar
• Include different types of posts– include images, video and text• Schedule them at various times
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What’s Your Real Goal?• Get them to your website? • Sign up for your newsletter?
• Keep that in mind as you build your community --
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Review and Adjust• What’s working? What’s not?
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How to Streamline• Schedule posts • Timers• Schedule time to plan your content
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Let’s Connect!
• jen@jenphillipsapril.com• https://www.facebook.com/JenPhillipsApril• @jenphillipsapri
“BlogHer is a snake meal of
ideas in a wonton wrapper of
love. Afterwards you need a 2-
day nap, then it nourishes you
for a year.”– @debontherocks
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