2016 SearchHOU - Badass: Making SEO Awesome
Post on 07-Apr-2017
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BadAss: Making Search Awesome
White Hat Ops @jonti
@Jonti | jonti@whitehat-ops.com
What do Users have to do with SEO?
Learn How to Fish
Kathy Sierra
• History Lesson
• Serious Pony
• Programmer
• Writer
Making Users Awesome
• appreciating the context within which your site experience lives
• focusing on reducing cognitive resource leaks
• helping users find a state of flow when using your product in their context
• high value - very high quantity learning process
@jonti | jonti@whitehat-ops.com
– Kathy Sierra
Simple Test
2 vs. 7
Cognitive Resource Leak
Baba Shiv and Alex Fedorikhin, 1999@jonti | jonti@whitehat-ops.com
Fruit or Cake?
Difference of 5 extra digits
@jonti | jonti@whitehat-ops.com
Stop decision making - Just DO
Cognitive Resources Leaks
= Bad Choices
@jonti | jonti@whitehat-ops.com
How do you teach a Mastered Skill?
• 10000 Repetitions?
• Perceptual Knowledge
• “How do you do it ?- I Just know”
• https://twitter.com/george_10g
Single Task - Shorten the Time to Expert
High Quality
Very - High Quantity
Examples
@jonti | jonti@whitehat-ops.com
Situational Awareness
• Schema Markup
• Events
• City Specific
• Audience Specific
• What Makes a Success
• Markup
• Write Great Titles
@jonti | jonti@whitehat-ops.com
Local Events
Claim SERP real estate
Increase Findability
@jonti | jonti@whitehat-ops.com
Make users feel awesome
Mobile Views
Recurring or one Time Events
Specific Dates
16
Like Minded Audience
Can you create an event type?
17
Annual Events
Build in the URL structure
18
Local Events
Leverage other Event Lists
19
Industry Events
Leverage other Event Lists
20@jonti | jonti@whitehat-ops.com
Learn Something New
Can you create an event type?
21
Educational
Online coursesFree seminars
22@jonti | jonti@whitehat-ops.com
- in a very short time
200-300 Exposures
@jonti | jonti@whitehat-ops.com
Bad Ass
• Practicing mediocrity makes you really good at mediocrity
• Perishable Skill?
• Run it hard
• Experts Practice Better
Resource Links
• BadAss: Making Users Awesome - http://shop.oreilly.com/product/0636920036593.do
• Serious Pony Blog - http://www.seriouspony.com/
• Early HeadRush - http://headrush.typepad.com/
• schema-creator.org - http://schema-creator.org/
• Structured Data Testing Tool - http://www.google.com/webmasters/tools/richsnippets
@jonti | jonti@whitehat-ops.com
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